What Is a Universal Bank, and How Does It Make Money?

In this clip, Industry Focus: Financials host Michael Douglass and Fool.com contributor Matt Frankel discuss the three large universal banks –- Bank of America (NYSE: BAC), Citigroup (NYSE: C), and JPMorgan Chase (NYSE: JPM). Here's what these banks do and how they make their money.

A full transcript follows the video.

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This video was recorded on Jan. 29, 2018.

Michael Douglass: What's a universal bank, and how is it different from another kind of bank?

Matt Frankel: You pretty much have three kinds of banks. You have commercial banks, which are your typical savings and loans. Wells Fargo is a good example of this. Most of their business is simply taking in money as deposits and loaning it out to customers and profiting from the spread between them. On the other hand, you have investment banks like Goldman Sachs and Morgan Stanley. They do M&A advisory, they do trading, they have equity and debt underwriting. They're the banks that are behind the IPOs that you hear about. Universal banks kind of do both. They do traditional commercial banking, which is why a lot of listeners probably have accounts at Bank of America, Citigroup or JPMorgan Chase. And they also do investment banking activities. They all have big wealth management businesses, they participate in advisory and underwrite debt and equity offerings and have big trading desks, which is where a lot of their assets are, as we'll get to in a minute.

Douglass: Right. The first place you can see this is by looking at their income statement. You look at each bank's income statement and it will tell you that there are different revenue types. All in cases, between 41% and 49% of their revenue comes from consumer banking. 41% for Bank of America, 49% for Citigroup, 48% for JPMorgan.

Frankel: Yes. The rest is spread among various either commercial or investment banking activities. Bank of America, they name their business segments weird, so if you're looking at their income statement it might be a little tough to figure out what's what. But to run down, consumer banking is obviously what you just referred to, with the 41%. They have another one called global wealth and investment management, which is their brokerage business and things like that. Global banking is the M&A portion of their investment bank, M&A and underwriting. And then you have global markets, which is their trading desk. They break it into two. Whereas the other ones are pretty straightforward if you're reading an income statement. Citi's is called the institutional clients group, which refers to all of their investment banking stuff. JPMorgan's is actually called the corporate and investment bank, so obviously that's what that's talking about. Bank of America is the only one that doesn't have straightforward names to their business segments. So, just keep that in mind if you're reading any earnings reports in the future from these three banks.