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Unity Software Inc.'s (NYSE:U) Development Needs More Work and is Pressured by Competitors - A Qualitative Analysis

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This article was originally published on Simply Wall St News

Unity Software Inc. (NYSE:U) is a US$30b market cap SaaS platform that allows developers to create 2D, 3D games and programs. The platform seems to be versatile, beginner-friendly, and has a large library of learning resources and documentation. Today, we will evaluate the business model of the company and take a dive into the fundamentals.

View our latest analysis for Unity Software

The Business

Unity offers the services of their platform to big and small developers for a fee. The company has a project-incubator friendly pricing, where developers can use their platform at a low/no cost until they start scaling and attracting customers. Get a better picture of their pricing models HERE.

Other than lenient pricing, the company helps developers by offering them free guided learning resources and well-structured documentation. This accelerates the development rate and therefore lowers costs for devs. Their educational resources can be found HERE.

The platform focuses on being versatile and making it easy for developers to build different projects. This approach opens the road for future expansion possibilities, as 3D objects are brought closer to consumers in virtual/mixed reality or desktop, Unity will have a stake in the market.

Unfortunately, this product is a work in progress, and there seems to be a lot of work that needs to be done under the hood. In the last Unity Gaming Services trailer, most of the developers that are familiar with the platform expressed discontent with the lack of quality and bug abundance of Unity. This is something that impacts everyone, and makes the development process longer and harder. If this is truly the level of discontent that the majority of developers feel, then it will be harder to onboard new devs, finish projects, and old devs will gladly switch to a better provider. It seems that management is trying to optimize sales while their product needs a lot of work, this is doable, but the added risk is something investors could do without.

Even though Unity is currently one of the top platform for game development, this landscape is quickly shifting and new technologies and competitors will put pressure on the stock.

Some main competitors include Unreal Engine, Godot, Amazon Lumberyard, GDevelop. Also, tech companies are investing a large amount into mobile games and their own proprietary software for game development. This has the effect of shrinking the realistic total addressable market for Unity, meaning that the company might have to focus on small to mid level developers and help them make blockbuster games, allowing them to share in the success.