Yahoo Finance

Morgan Stanley raised the firm’s price target on Unity (U) to $32 from $26 and keeps an Overweight rating on the shares. Unity will start rolling out Vector, its new GPU-enabled ad algorithm, in Q1 and this is a “clear” near term catalyst to reaccelerate Unity’s ad business and “potentially position the company as a GenAI/GPU winner” for 2025, the analyst tells investors.

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Read More on U:

• Unity upgraded to Hold from Sell at Benchmark yesterday

• Unity price target raised to $28 from $23 at Jefferies

• Unity Software: Balancing Growth Potential and Uncertainty Amid Strategic Transitions

• Unity upgraded to Buy from Hold at HSBC

• Unity price target raised to $26 from $18 at Barclays