Feb 8 (Reuters) - Under Armour Inc raised its annual profit forecast on Wednesday as deep discounts on the company's athletic apparel helped reel in shoppers during the holiday season.

The company expects an adjusted profit of 52 cents to 56 cents per share for fiscal 2023, compared with its previous forecast of 44 cents to 48 cents. (Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Devika Syamnath)