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The best stocks and shares ISA providers ranked by Which?

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Ahead of the new financial year, consumer group Which? has revealed its 2025 rankings for providers of stocks and shares individual savings accounts (ISAs).

ISAs offer tax-free growth on savings and investments, with an annual allowance as to what you can save into these types of account of £20,000. That allowance resets at the start of the new tax year, which begins on 6 April.

Stocks and shares ISAs are one of four types of ISA — along with cash, lifetime and innovative finance ISAs. As the name suggests, stocks and shares ISAs allow people to invest their savings in stocks, bonds and funds.

Savers can open stocks and shares ISAs with a number of providers, including banks and investment platforms, though the fees they charges for using this service do vary.

Read more: Top ISA fund picks ahead of the new tax year

In January, Which? surveyed more than 3,600 investors about their experiences using 25 different providers over the last 12 months which they rated on criteria including value for money, ease of use and customer service. The consumer group also looked at each provider's fee structure, analysing a total of 350 fee scenarios to establish the best value platforms.

Which? looked at the impact of fees on seven different sizes of ISA portfolio, ranging from £5,000 to £500,000. The consumer group found that the differences were particularly significant for the largest portfolios, with analysis showing that investors could save as much as £2,000 per year in fees by picking a cheaper platform.

With a new financial year around the corner, Which? said that now was the perfect time for investors to review their fees to ensure that they're maximising returns on their savings.

Woman looking at multiple screens of stock market data ISA
Savers can open stocks and shares ISAs with a number of providers, including banks and investment platforms, though the fees they charges for using this service do vary. · Alistair Berg via Getty Images

Top stocks and shares ISA providers

While many platforms received high customer scores this year, AJ Bell (AJB.L) and InvestEngine were the only two to be named Which? Recommend Providers (WRP). To get this title, providers need to have a customer score of 70% or more, not be in the top 25% most expensive in Which?’s fees analysis and receive a three-star rating or higher in all categories. They both had a customer score of 78%.

Which? said that AJ Bell (AJB.L) offered an "unparalleled range of investments". While AJ Bell charges £1.50 to trade funds — a fee most platforms have dropped — it still secured four stars for value for money. In addition, the consumer group's analysis found that if assuming an investor made four purchases and four sales of funds a year, those with a small pot of £5,000 would pay just £25 a year in fees, while this would amount to £887 for the biggest pot of £500,000. AJ Bell also scored four stars for overall customer service and ease of use.