ACCESS Newswire
UCP Monthly Shareholder's Newsletter Issue 15: Spring March/April 2015
ACCESS Newswire

NEW YORK, NY / ACCESSWIRE / April 15, 2015 / (UCPA)We welcome our shareholders from around the world to the Spring 2015 issue of the UCP Newsletter. In it you will find the information you need as reported by the management of the various companies that fall under our holding company umbrella.

CEO, Niclas Fröberg noted that in a recent news article, a Media Agency Survey for February 2015 showed there was reduced media investments for print categories. Media Investments, mediated via the Swedish media agencies members, declined marginally in February, down 0.4 percent compared with the same period in 2014. All Print categories for February and media investments for print were the lowest since 2007. But, herein lies the good news. This month's winner was media categories Outdoor/traffic advertising, Internet and search. Total allocated spend in February was over 915 billion kr. Media category outdoors/traffic advertising also increased most during the month of February, a growth of 34.6 percent, the highest figure for the category since February 2007.

Even more, media categories internet and search growth were strong in February, 29.5 percent and 24 percent respectively. The trend of the outdoor medium is a very good one for 3Kronor. 2014 was a year of strong growth, and 2015 has begun even stronger. The movement of money into digital media continues unabated, says Staffan Slörner, CEO Swedish Media Agencies. For print categories continued decline in February and media investments for print are the lowest since measurements began in 2007. The tabloids (metropolitan daily newspapers, trade publications, popular magazines and newspapers provincial) lost the most exhibiting a negative growth of 37 percent. Media category cinema has also had a tough month and decreased by 21.7 percent. It is also to be noted that for the third consecutive monthly TV sharply decreased, -16 Percent in December, -12 percent in January and 9.5 percent in February. TV continues to lose big money.

As we can see from the diagram below, digital leads the way in advertising all over the world except in the United States, where the print media is still considered a solid form of advertising. I suggest that when it comes to the digital movement, the U.S. at times stubbornly lags behind in moving forward. This slow acceptance to change is actually starting to move rapidly now. Recently, big media publishing houses Conde Nast accepted the fact that today's generation reads on a tablet rather than in a newspaper and invested more money in its digital media division than ever before in its history. At last, the U.S. is digitally catching up to the rest of the world.

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