Uber's series of scandals has yet to put a dent in ridership

Uber’s culture of masculine-driven toxicity had no better illustration than a moment from Uber’s all-hands meeting, in which the board of directors presented recommendations from former Attorney General Eric Holder’s investigation into the company and announced a leave of absence for founder and CEO Travis Kalanick.

Despite the scandals, riders still can’t get enough of Uber. Source: AP
Despite the scandals, riders still can’t get enough of Uber. Source: AP

The moment came after board member Arianna Huffington mused on women in leadership positions on the board, now ex-board memberDavid Bonderman made a sexist joke, which Yahoo Finance reported with exclusive audio.

It got worse when Chief HR officer Liane Hornsey made repeated jokes about taking shots.

These moments cut into the overarching theme of culture change and once again bring up the question of whether and how all the scandals will affect the business in the long term. A lot of speculation and opinion has floated around on this point, buoyed by a viral response to each scandal, whether it be flouting regulations or more tales of sexist, bro culture. Something like 200,000 people may have actually #deleteduber, but it’s important to put these numbers in context.

The scandals haven’t mattered much thus far

The public became aware of Uber’s toxic culture at the end of January. Over the next few months the company’s growth trends in New York, its biggest American market, didn’t appear to have changed much if at all. From May 2015 to May 2017, Uber continued to grow and is currently enjoying an all-time high of 291,000 trips per day, according to data from the city’s Taxi and Limousine Commission and charts from data guru and developer Todd Schneider.

Source: <a href="http://toddwschneider.com/posts/taxi-uber-lyft-usage-new-york-city/#annotations:8938032" rel="nofollow noopener" target="_blank" data-ylk="slk:ToddWSchneider.com;elm:context_link;itc:0;sec:content-canvas" class="link ">ToddWSchneider.com</a>
Source: ToddWSchneider.com

Uber trips are approaching to the total number of yellow taxi trips per day, and the gap has narrowed. Though competitors like Lyft have seen growth, perhaps collecting Uber boycotters, Uber is still far above the rest.

From a driver perspective, in terms of cars on the road, Uber has similarly continued to skyrocket in the U.S.’s largest city.

Source: <a href="http://toddwschneider.com/posts/taxi-uber-lyft-usage-new-york-city/#annotations:8938032" rel="nofollow noopener" target="_blank" data-ylk="slk:ToddWSchneiderman.com;elm:context_link;itc:0;sec:content-canvas" class="link ">ToddWSchneiderman.com</a>
Source: ToddWSchneiderman.com

If the scandals thus far haven’t torpedoed Uber’s growth, there seems little reason why it should happen now, considering that the company’s CEO is gone indefinitely and Holder’s recommendations to fix the company culture were accepted unanimously by its board. There would have to be something overtly heinous to provoke a mass exodus. Similar to President Trump saying during his campaign that he could shoot someone in the middle of Fifth Avenue in New York City and still get elected, it seems people have an equally great tolerance of Uber. It would take something awful on a greater scale to affect consumer sentiment in a big way.