(Bloomberg) -- Uber Technologies Inc. is expanding in Germany by bringing its ride-hailing services back to Dusseldorf, three years after leaving the city because of regulatory difficulties.
Key Insights
Startup debuts the UberGreen electric rides, UberX and UberTaxi services in Dusseldorf from Monday; this means Uber is back to careful expansion in a country where it faced harsh push-back from regulators for many yearsUber is now active in three German cities -- including Berlin and MunichIt’s part of CEO Dara Khosrowshahi’s strategy of shaking off the startup’s gung-ho attitude of the past.Uber says in blog post “we have been engaging closely with many local stakeholders, to develop a service that addresses the city’s growing transportation needs, and that ‘gets it right’ this time”
--With assistance from Natalia Drozdiak.
To contact the reporter on this story: Stefan Nicola in Berlin at snicola2@bloomberg.net
To contact the editors responsible for this story: Rebecca Penty at rpenty@bloomberg.net, Molly Schuetz, Alistair Barr
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