Uber prices IPO at $45, toward the low end of stated range

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Uber (UBER) priced its initial public offering at $45 per share, raising over $8.1 billion, the company announced Thursday. Toward the low end of its stated range, the price reflects a volatile market and bad timing after ride-sharing rival Lyft tumbled in its initial debut.

The ride sharing company is officially transitioning from a privately-held Silicon Valley darling into a publicly-traded entity, in one of the most eagerly awaited market offerings of the year.

That price, which was first reported by The Wall Street Journal, values Uber at over $82 billion — a big figure but a substantial drop from what was originally estimated to be a $100 billion-plus company.

Uber said in an April 26 amended regulatory filing with the Securities and Exchange Commission that it planned to lower the range of its offering to between $44 and $50 per share, below a previously reported range of $48-$55 per share. Playing into the decision to scale back expectations is a market currently in turmoil amid U.S-China trade worries.

Uber is by far the leader in a market that analysts at Morningstar recently estimated has the potential to soar above $1 trillion within a decade. Yet the company — which will begin trading on Friday on the New York Stock Exchange — must now assuage skeptical investors and fend off increasingly tough competition.

The stock’s trade on Friday will be a key test of investor sentiment — and expectations are being tempered because of whipsaw conditions, and doubts about how long it will take for the company to turn a profit. One big wild card that’s emerged in recent days are drivers demanding higher pay and benefits, even though Uber operates in the red.

Separately, the underwhelming March debut by its chief rival, Lyft, may have forced Uber to recalibrate some of the hype surrounding its IPO. Lyft (LYFT) was sued by some investors after its IPO was marred by a stock price that tumbled sharply from its initial floatation levels.

According to data from electronic commerce intelligence company Edison Trends, Uber commands 64% the U.S. ride-sharing market, compared to Lyft’s 36%. Within the last year, Uber has chipped away slightly at that lead, Edison’s data show.

Between its publicly traded shares and the billions in venture capital it has in its coffers, Uber is valued at over $80 billion. Until the IPO, that rich price tag placed the company in the rarefied air of being a “unicorn”— a private company worth over $1 billion.

A breakdown of the numbers most important to Uber watchers.
A breakdown of the numbers most important to Uber watchers.

In an updated picture of its financial health last month, Uber revealed that it lost an estimated $1 billion in the first quarter—a deficit that more than doubled compared to the comparable year-ago period.