Twitter joins an elite group of companies pioneering a radical perk new moms love
breast pump
breast pump

(REUTERS/Tyrone Siu)

Returning to work while continuing to breastfeed is a challenge for many new moms — especially considering the horror stories we hear about inadequate lactation rooms and employers that resist providing the breaks needed to pump, as required by law.

But a select few employers are taking another approach and championing an unusual perk that could make the burden of pumping at work much easier for people who need it.

Going on a business trip that takes you thousands of miles away from your family makes the task of providing fresh breast milk for a new child exponentially more difficult for breastfeeding moms.

As Twitter's VP of diversity and inclusion, Janet Van Huysse, explained to Business Insider, difficulties for traveling new moms include having to leave a new baby at home, figuring out how to continue pumping between meetings, and having to deal with the logistics of going through TSA checkpoints with breastmilk or figuring out how to ship breastmilk home.

Twitter hopes to ease the transition back to work by offering free breastmilk delivery for nursing mothers on business trips through FedEx's cold shipping program.

Van Huysse says the company first announced the perk as a pilot program to 1,500 salespeople during its annual global sales conference at headquarters in July. Nine mothers signed up at the conference for the service, and the idea was so well-received — some mothers called it "game-changing," Van Huysse says — Twitter now offers the service to all its global employees.

"It wasn't one of those benefits where we were looking at what kind of reach it would have," she says. "It was more about impact."

Bottles of expressed breast milk are seen as a nursing mother makes a donation on the first day of breast milk donation at a hospital in Medellin August 20, 2014.
Bottles of expressed breast milk are seen as a nursing mother makes a donation on the first day of breast milk donation at a hospital in Medellin August 20, 2014.

(Reuters)
EY was one of the first major companies to offer breast milk shipping for its employees.

"It really hits at a time when women are thinking about the tradeoffs they're making with their career and family, and so anything that our industry or other industries can do to make women stay in the workforce and support the choices they're making I think is a good thing," Van Huysse says. She says that the program is such a no brainer she can't believe more companies aren't offering it yet.

Tax and professional services firm EY led the charge back in 2007, when it started providing a breast milk shipping benefit with Limerick, their lactation consultants. EY provides moms with a travel kit that includes an insulated cooler with ice packs, baby bottles to store the breast milk, and a shipping box that the cooler fits snugly into, and the firm pays to have the breast milk express-shipped home, Maryella Gockel, EY Americas flexibility strategy leader, tells Business Insider.