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Twitter won’t solve its harassment problem by banning one jerk

Apparently, you can be too annoying for Twitter.

Tuesday night, that social network permanently banned writer Milo Yiannopoulos for suggesting to his roughly 400,000 followers that actress Leslie Jones deserved some hate mail — an invitation that resulted in a torrent of racist insults that led Jones to swear off Twitter.

Yiannopoulos’s initial tweet was not racist, just insulting. The conservative website Breitbart News mocked Jones for voicing her irritation at complaints about her performance in the female-led remake of the movie “Ghostbusters”: “If at first you don’t succeed (because your work is terrible), play the victim. EVERYONE GETS HATE MAIL FFS.”

The ensuing hate mail compared Jones to a gorilla and included racist tweets from fake accounts impersonating her, among other hateful messages the “Saturday Night Live” cast member began retweeting to publicize the problem.

After days of onlookers demanding that Twitter Do Something About This, the service sent Yiannopoulos a form e-mail — reproduced in a Breitbart post — informing him that his @Nero account had been suspended permanently for violating “our rules prohibiting participating in or inciting targeted abuse of individuals.”

Who is this guy, anyway?

The polite way to describe Yiannopoulos is “provocateur,” but “professional jerk” might be a more accurate label. He has a long history of insulting the character of opponents while complaining that the real problem is the politically-correct oppression of men.

His sneering dismissal of complaints about inadequate female representation at tech conferences three years ago ran under the headline “Put A Sock In It, You D—less Wonders.”

His take on Gamergate — a scandal involving sexism in video-game culture — in a Breitbart story: “an army of sociopathic feminist programmers and campaigners” who were “lying, bullying and manipulating their way around the internet for profit and attention.”

(Yiannopoulos did allow that the deluges of death threats received by feminist critics of gamer culture were “admittedly feverish” and “ungallant.”)

Yiannopoulos’s Twitter presence did not depart from that pattern of trolling, as I saw in my occasional checks of his profile. But being a jerk doesn’t break Twitter’s terms of service.

Twitter took the novel step of removing Yiannopoulos’s verification badge in January without quite explaining why, then suspended him briefly in June for a series of anti-Islamic tweets following the Orlando shooting.

Now Twitter (TWTR) is done with him — but it’s not clear what made this offense capital.