Trump's DEI cuts force Davos elite to find new words for diversity

DAVOS, Switzerland (Reuters) - President Donald Trump's escalating pressure on the private sector to ditch diversity programs has left some in Davos searching for new words to describe workplace practices they say are essential to their businesses.

Trump has issued a series of executive orders cutting federal diversity, equity and inclusion (DEI) programs, which attempt to promote opportunities for women, ethnic minorities, LGBTQ+ people and other traditionally underrepresented groups.

He has also sought to dissuade private companies that receive government contracts from factoring underrepresentation into hiring decisions.

Trump's moves on DEI have reverberated through the corridors of the World Economic Forum's annual meeting in Davos, where gender parity, diverse workforces and better representation of minorities around the world continue to be key goals.

While tech companies Meta and Amazon, which hold U.S. government contracts, say they are scaling back some initiatives, other executives at Davos told Reuters they will remain, if by another name.

"There's a lot of talk and a lot of maybe even controversy around the names of things," said Miguel Stilwell d'Andrade, CEO of Portugal's largest utility company EDP,, which has 40% of its investments focused on renewable energy in the U.S.

"The important thing is we want to have the best talent in the company, from wherever it may be, men, women, different ethnicities, and we want to make sure that people ... have the best working conditions and feel comfortable," he said.

"We're not working for DEI tick the box," Stilwell added.

Other policymakers and executives said the acronym DEI had become damaging, even as they doubled down on their commitment to diversity.

"It became toxic, as has ESG, and there are some wrong reasons for that and there are some right reasons for that," Lutfey Siddiqi, Special Envoy of the Head of the Interim Government of Bangladesh, said on a panel about gender parity.

"But I'm more interested in what is effective, how do we get to the result as opposed to the label," Siddiqi added.

DEI initiatives were introduced by many companies and governments around the world to address historical inequities in the workforce. While some gains have been made in recent years, gender parity has not been reached in any country.

Proponents warn that continued rollbacks may endanger recent advances.

TECH CONTRACTS

Reuters spoke with at least three tech executives whose companies have contracts with the U.S. government. They said they remained committed to diversity programs in the workplace.