Once again, Donald Trump's entrepreneurial flair has taken center stage by releasing his new branded guitars, including a "Signature Edition" model costing $10,000. The president-elect has an extensive list of merchandise, ranging from $60 bibles to $100,000 watches. And while his product line has brought significant attention, it also raises questions about presidential branding and conflicts of interest that may come with it.
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A Closer Look at Trump's Guitars
The "Trump Guitars" collection includes a few different models:
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The American Eagle Series
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The Presidential Series
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God Bless The USA
Prices for the base models start at $1,250 and the "Signature Edition," which features Trump's autograph, is priced at $10,000. According to The Associated Press, the "Limited Edition ‘45' Guitar" is an electric model that showcases patriotic imagery, including an American Flag and a bald eagle, with Trump's "Make America Great Again" slogan inlaid along the neck.
Trump personally introduced the limited-edition guitars on Truth Social, posting a photo of himself holding one. This product launch follows a trend of high-value items Trump has marketed during his third White House campaign, including NFTs, coins and sneakers.
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Financial Implications
While the guitars have sparked curiosity, it isn't clear where their financial backing comes from. According to ABC News, Trump has historically used licensing agreements to monetize his brand. Products like guitars are generally sold through external companies, so Trump can profit from them without direct involvement in manufacturing or sales.
Trump has reportedly earned millions from his licensing deals. CBS News reports that he received $7.2 million from NFTs and $300,000 from Trump-branded bibles. These arrangements, though, frequently meet criticism for their lack of transparency.