Trump wants to cut taxes. Exactly how depends on his audience.

Donald Trump painted somewhat different pictures to different audiences Thursday of how he would cut taxes if he wins in November.

Before a closed-door gathering of CEOs, he talked up an idea to reduce the corporate tax rate to 20% from its current 21% level. The former president's remarks were first reported by the New York Times and confirmed to Yahoo Finance.

But earlier that morning before an audience of House Republicans, according to attendees, Trump floated another idea: scrapping the entire US income tax system in favor of higher tariffs.

Perhaps not surprisingly, Trump doesn't appear to have repeated his "all tariff" idea to the business executives. The reception if he had would undoubtedly have been cooler, with tariffs representing a tax that businesses pay when they import goods.

The two news-making ideas that Trump offered Thursday are not irreconcilable — he could pursue both if he is elected — but the sequence was emblematic of his overall approach to campaigning on fiscal issues.

He often tosses out seemingly spontaneous ideas favored by the audience in front of him. Where Trump is consistent is in having a keen focus on lower individual and corporate tax rates but a different approach to trade duties.

Former President Donald Trump arrives to the Capitol Hill Club, Thursday, June 13, 2024, in Washington. (AP Photo/Jacquelyn Martin)
Former President Donald Trump during his visit Thursday to Washington, D.C. (AP Photo/Jacquelyn Martin) · ASSOCIATED PRESS

One attendee Thursday added that Trump offered support for different corporate tax rate levels in his remarks to CEOs. The former president focused on a 20% rate but also mentioned 15%, a number he has pushed for previously.

Trump liked the 20% level, according to the CEO, in part because it was a "round number."

President Biden was also invited to address the CEOs this week but was traveling in Europe. In his stead he sent White House chief of staff Jeff Zients, who told the audience Biden had wanted to be there.

Taxes also came up in that conversation, according to a person familiar with the meeting, with Zients acknowledging a White House plan to potentially raise corporate taxes above 21% but stressing the need to keep the US competitive while doing so.

Zients is a former business executive himself and often a Biden emissary to corporate America.

He made an overall case to the assembled business CEOs that Biden's policies, from government support for infrastructure and specific sectors to a respect for international norms and global alliances, are more important to the economy's well-being than a tax cut.

FILE - White House chief of staff Jeff Zients arrives for an event on artificial intelligence systems during an event in the East Room of the White House, Oct. 30, 2023, in Washington. Zients has argued to an influential group of CEOs that the Democratic incumbent's emphasis on global alliances would help their businesses.(AP Photo/Evan Vucci, File)
White House chief of staff Jeff Zients arrives for an event on artificial intelligence at White House in 2023, in Washington. (AP Photo/Evan Vucci) · ASSOCIATED PRESS

Help for corporate bottom lines

Trump's corporate tax ideas drew praise from some conservative advocates, with some trying to cast a cut for America's corporations as one that would help everyday citizens.