Unlock stock picks and a broker-level newsfeed that powers Wall Street.

Trump Tariffs’ Pain Could Be These Stocks’ Gain

In This Article:

If there’s one thing that financial markets don’t like, it’s uncertainty – and President Trump’s tariffs have thrown a huge bucket of uncertainty right into the mix. It’s not just that his aggressive tariff policy has ignited a competitive trade war with our largest trading partners, Canada and Mexico – it’s also that the mercurial President will announce tariffs, walk them back, and reimpose them. He’s created an environment that makes it difficult for investors to predict what’s coming next.

Don't Miss Our End of Quarter Offers:

For this week, however, we are ready to risk a prediction. The President has announced that a 25% tariff will take effect on all foreign-made automobiles and automotive parts, effective on April 2. A few immediate effects are obvious: the price of cars will likely jump, pushing the average cost of a new vehicle above the $50,000 mark. Going forward, the average age of the nation’s auto fleet, already at 12 years, is likely to increase, as vehicle owners choose to keep their cars, or to buy used, rather than buy new.

Those immediate effects suggest some ripples of their own. Auto maintenance companies are likely to see a boost, as drivers make sure that their older vehicles are in good running order, and American-based car makers will find a competitive advantage in being tariff-exempt. We’ve used the TipRanks data platform to look up the broader Wall Street picture on two stocks, one from each of these categories, that look like they could gain on tariff pain; here are the details, and some analyst commentary.

Driven Brands Holdings, Inc. (DRVN)

The first stock we’ll look at is Driven Brands, a $3 billion company that combines automotive services with the franchise business model. Driven Brands controls a network of subsidiary franchise companies, offering services such as quick oil changes and other maintenance, paint and body work, and glass repair. Brands in the company’s network include Take 5 Oil Change, Maaco, Auto Glass Now, Meineke, and CARSTAR. Together, these – along with Driven’s other brands – employ over 10,000 people at more than 5,000 locations in over a dozen countries, and service more than 70 million vehicles every year.

The prospect of tariffs driving up new car prices is likely to push car owners to keep their current vehicles longer, and older vehicles are more likely to require increased maintenance cycles. This could benefit Driven Brands, which is already seeing a trend toward increased maintenance and service demand. In fiscal 2024, the company reported a modest 2% increase in annual revenue, and a 1% bump in same store sales growth – but the Take 5 Oil Change brand reported 16% growth in full-year revenue, and a 7% increase in same store sales.