Trump Targets Loophole Temu, Shein Used to Take On Amazon

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President Donald Trump’s new trade levies against China, Canada and Mexico include a broadside against international e-commerce, with apparent plans to extinguish a long-held tariff exemption for packages worth less than $800.

Trump’s executive orders directing 25% levies on Canada and Mexico — plus a 10% duty on China — specify that the “de minimis” exemption for small packages no longer applies. Under the exemption, products below that dollar amount are able to enter the US without tariffs — a boon for China’s e-commerce retailers who ship often cheaper wares directly to consumers in the US.

Washington is taking aim at a loophole that retailers from PDD Holdings Inc.’s Temu to fashion-focused Shein have exploited for years to expand rapidly in the US. That’s given Chinese-linked e-commerce companies — which grew by hawking smaller packages in much higher volumes to consumers — huge advantages over market incumbents such as Amazon.com Inc. Critics say the flood of parcels from China is hard to monitor and may contain illegal or dangerous goods.

Trump’s decision — while earlier than some analysts expected — had been largely anticipated by Temu and Shein. Since last year, they’ve begun diversifying their logistics chains, expanding networks in the US and moving to bigger bulk orders.

Still, a formal closure is expected to hit a fast-growing market segment. Temu US accounts for a low-teen percentage of PDD’s revenue, Jefferies has estimated. Alibaba Group Holding Ltd. and JD.com Inc. have thriving US businesses. And it raises questions about Shein’s highly anticipated initial public offering, a mega-debut investors expect to take place as soon as this year.

“Temu’s efforts in ramping up its local warehouse/semi-managed model over the past year could help,” Citigroup analyst Alicia Yap wrote. But “the new tariffs will still have a negative read-through to Temu’s growth in 2025 and beyond.”

Alibaba, JD, Shein and Temu representatives did not respond to requests for comment.

The full scope of the de minimis changes — whether they apply just to the new tariffs issued Saturday or to older existing trade levies — was not clear. A White House spokesman did not respond to questions about its reach.