True Religion’s retail footprint is growing.
The Los Angeles-based denim apparel and accessories brand announced this week the opening of three new stores, bringing the brand’s total number of physical retail locations to 51 in the U.S.
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The new stores will open this month ahead of the holiday shopping season. The locations are in North Star Mall in San Antonio, Texas, Kings Plaza in Brooklyn, N.Y., and Orland Square in Orland Park, Ill. True Religion said the locations are proven to draw demand from True Religion customers.
Earlier this year, True Religion opened a store in Katy Mills in Katy, Texas.
“Our retail expansion strategy has always been built around our consumers,” said Michael Buckley, True Religion CEO. “While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets. We know our customers in Brooklyn, San Antonio, Katy, and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy the online experience.”
True Religion’s holiday campaign “Where Holiday Wishes Come True” starring Megan Thee Stallion and Hunxho will feature prominently in the newly opened doors.
The stores close out a busy year for True Religion. In 2024 the brand partnered with wholesale distribution company Orly Corporation to launch footwear, and inked licensing agreements with NES Group for men’s jewelry and K&M Accessories for women’s jewelry. The Y2K brand also bowed children’s wear this fall with licensees Star Ride Kids and Mad Engine Global LLC.