(KFC)
KFC is hoping to recreate the success of Nashville Hot Chicken by taking a new, regional cult classic to the masses.
On Friday, the chicken chain announced restaurants in Pittsburgh and Mobile, Alabama, are launching a test of the new Georgia Gold Honey Mustard BBQ fried chicken and tenders. After the test finishes on September 4, the chain will evaluate if and when the dish will debut nationwide.
The sweet and tangy chicken is intended to capture the flavor of "grown-up honey mustard — sweet with attitude," Kevin Hochman, KFC's US CMO, said in a statement.
Georgia Gold highlights some of the crispier chicken options at KFC, following the chain's summer Extra Crispy campaign, and will be available as Extra Crispy Chicken Tenders, Chicken Littles, and Extra Crispy Chicken.
(KFC)
Business Insider had an opportunity to try a version of the new chicken dish while visiting KFC's headquarters in May. KFC may have made tweaks since then (at the time, the dish was being developed under the name Carolina Gold chicken), but based on flavor alone, there wasn't much to change — the chicken was some of the best KFC has ever served.
Many Southern barbecue fans, like Nashville locals before them, may be suspicious of the chicken's culinary credentials, with KFC saying it chose to test the dish in Mobile and Pittsburgh to get both Northern and Southern perspectives on Georgia Gold.
KFC's Georgia Gold chicken is tangy and packs a flavorful punch, drawing from barbecue traditions of Georgia and parts of South Carolina.
It's a flavor that's familiar to anyone who has dipped fried chicken in honey-mustard sauce. However, the chain doesn't over-do the flavor, with more muted honey sweetness than aggressive mustard flavoring. Georgia Gold is an ideal flavor combination for customers who enjoy the slight sweetness of the chain's Nashville Hot Chicken, but aren't fans of spice.
(KFC's Nashville Hot Chicken.Kate Taylor)
Georgia Gold clearly follows in the footsteps of Nashville Hot Chicken, which KFC's head chef told Business Insider was his favorite new menu item he had developed in his 16 years at the chain.
"The whole idea of Nashville hot was, unless you lived in Nashville and had an hour to wait in line, or had a bunch of money and lived in New York City or Los Angeles, you had no access to the Nashville hot," CMO Kevin Hochman told Business Insider in May.
Now the chain appears to want to do the same with Georgia Gold — a flavor that is, perhaps, even more obscure that Nashville Hot.
Nashville Hot Chicken's fame had spread beyond Nashville, with a New York City restaurant opening dedicated to the chicken and restaurants serving the dish drawing hours-long lines in its namesake city.