Tractor Supply Unveils Life Out Here 2030 Strategy at 2024 Investment Community Day

In This Article:

  • Provides Clear Roadmap to Achieve Robust Growth Outlook

  • Accelerates New Store Growth Outlook as the Company Raises Target for New Store Opportunity to 3,200 Stores, an Increase of 200 Sites

  • Updates Long-Term Growth Outlook

  • Announces 5-for-1 Stock Split

BRENTWOOD, Tenn., December 05, 2024--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States (the "Company"), announced it will present its Life Out Here 2030 strategy later today at its Investment Community Day. This strategy marks the next phase of its growth plans.

"Tractor Supply has a rich history and track record of success. Over the last five years, we have delivered strong financial performance and enhanced our competitive advantages through the execution of our Life Out Here strategy. With an expanded total addressable market of $225 billion, we have significant runway for growth. Our Life Out Here 2030 strategy continues the momentum of our existing initiatives as well as launches new initiatives such as Pet Rx and Direct Sales. We remain steadfast in our commitment to drive sustainable growth and long-term value for our shareholders. Tractor Supply has never been stronger and the next five years are going to be very exciting," said Hal Lawton, president and chief executive officer of Tractor Supply.

Investment Community Day Highlights

During the Investment Community Day, Tractor Supply’s executive leadership team will share the significant progress the Company has made over the last five years to transform its business and outline the next phase of its strategic plan, Life Out Here 2030. Since first introducing its Life Out Here strategy in October 2020, the Company has scaled its Project Fusion store layout and remodel program to about 50% of its stores, completed more than 550 garden centers, added 22 million members to its Neighbor’s Club loyalty program, grown its digital sales by more than 340% and opened 13 distribution facilities. The Company’s Life Out Here 2030 strategy complements this progress with the addition of the following strategic initiatives:

  • Localization – Tailor product selection to meet specific demographic and regional needs to maximize relevance while remodeling store layout and adding updated features

  • Direct Sales Opportunity – Extend its legendary customer service to address the "Out Here" business-to-business market including larger farms, small to medium businesses and event spaces

  • Pet and Animal Rx – Expand capabilities to grow share of wallet with pet and animal customers while driving increased loyalty through its more than 37 million Neighbor’s Club members

  • Final Mile Delivery – Create a comprehensive and scalable final mile delivery solution to provide greater order visibility and delivery reliability to its customers and unlock the potential of its direct sales opportunity

  • Tractor Supply Retail Media Network – Scale comprehensive media platform to support its brand partners and activate a new profit stream

  • Private / Exclusive Brands – Increase penetration of private label and exclusive licensed brands to enhance differentiation and improve gross margins