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TP Helps Organizations Adopt and Scale Agentic AI with Two New AI Partnerships

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TP will integrate agentic AI solutions from emerging tech leaders Ema and Parloa to help clients combine and scale agentic AI with human experts to advance intelligent orchestration of AI and emotional intelligence across customer experience and back-office services

NEW YORK & PARIS, April 30, 2025--(BUSINESS WIRE)--Regulatory News:

Global digital services leader TP (Paris:TEP) today announced partnerships with emerging leaders in agentic artificial intelligence (AI), Ema and Parloa. These partnerships advance TP’s goal of delivering a steady pipeline of AI innovations that help clients accelerate AI adoption, enhance customer engagement, and realize value faster across their front-office and back-office activities.

The move underscores TP’s ongoing commitment to driving technological advancements that address evolving market demands. Earlier this year, TP launched a €100 million AI investment program designed to strengthen its leadership in scaling intelligent operations and deliver greater value for its clients. The company’s partnerships with Ema and Parloa mark a new milestone in this strategy, alongside TP’s recent partnership with real-time accent translation software provider Sanas.

Together, these investments focus on innovating the use of advanced AI tools alongside TP Experts to augment their work, enabling Experts to provide more personalized and empathetic customer support and more efficient professional services.

"More than adopting the latest technology, we are orchestrating innovation with a highly skilled team and rigorous standards and processes, all guided by strategic vision built on deep industry expertise," said Thomas Mackenbrock, TP Group Deputy Chief Executive Officer. "Our mission: to deliver experiences that are smarter, faster, creating value and driving sustainable growth."

"By blending human expertise and empathy with advanced agentic AI, we are not only transforming customer experience but also propelling our digital transformation forward as we expand beyond traditional CX into high-growth areas that are driving the future of business," Mackenbrock continued. "In the process, we are also creating new professional opportunities within our company."

Scaled, Agile and Personalized Voice Engagement and Back-Office Processes

Ema and TP will work jointly with dedicated teams to further enhance and implement Ema’s agentic systems to enterprise needs for a broad variety of tasks. In addition, TP becomes the exclusive global go-to-market partner and integrator of Ema’s AI Agents platforms and solutions for 400+ clients. Last year alone, TP saw double-digit growth in back-office services, a market that is expected to reach approximately $320 billion in the next four years1 driven by the rising demand for digital transformation, coupled with operational and cost efficiency.