Toyota Brings Action and Adventure to SEMA 2024

In This Article:

Celebrating Active Lifestyles of All Forms, Toyota Sparks The Imagination of What's Possible at SEMA 2024.

LAS VEGAS, Nov. 5, 2024 /PRNewswire/ -- Toyota returns to the Specialty Equipment Market Association (SEMA) Show with a diverse exhibit that celebrates Toyota adventure for every lifestyle.

Toyota Brings Action and Adventure to SEMA 2024
Toyota Brings Action and Adventure to SEMA 2024

Located in the Central Hall, Booth No. 22200 at the Las Vegas Convention Center, the 2024 display features a stunning array of vehicles. Highlights include several unique specialty builds and a variety of Toyota models enhanced with lifestyle features from the expansive Toyota Associated Accessory Products (AAP) portfolio.

"At Toyota, we have an unwavering commitment to performance and adventure, no matter where our customers find it," stated Mike Tripp, group vice president, Toyota Division Marketing. "We are passionate about assembling vehicles that fuel and support the lifestyle interests of our customers, and SEMA is the perfect place to show Toyota customers and fans what is possible."

Toyota's 2024 SEMA showcase is logically organized into several brand interest areas, each narrating a unique story of lifestyle adventures. Whether it's off-roading, overlanding, camping, tailgating, performance, or track experiences, every section highlights the diverse capabilities and versatility of Toyota vehicles. New accessory showcases enhance each vehicle set, with a standout AAP entry in this year's SEMA New Product Showcase: Toyota Racing Development's (TRD) Forged Billet Upper Control Arm Kit for 2003-2024 Toyota 4Runner and 2007-2014 Toyota FJ Cruiser.

At the core of the exhibit, attendees can explore limitless possibilities through the immersive and expansive display. These scenarios feature vehicles such as the Land Cruiser, RAV4, Tundra and Tacoma, all meticulously outfitted with enhancements from Toyota's extensive AAP portfolio.

"At a show like SEMA we want to spark the imagination by taking stock vehicles and upfitting them with our Toyota accessories portfolio to do incredible things," Tripp stated. "But, of course, this is SEMA, so we have also once again produced some truly amazing, one-of-a-kind vehicle concepts that are sure to thrill our fans!"

This year, Toyota's booth includes:

4Runner TRD Surf Concept
This stunning concept build is a tribute to Southern California's surf culture, blending the 2025 4Runner body with the rugged charm of the original 4Runner, including a removable top and stylish design cues—perfect for today's adventurous beachgoers.


Waiting for permission
Allow microphone access to enable voice search

Try again.