Toshiba Digs in Heels After Unsolicited Bid for NuFlare Unit

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(Bloomberg) -- Just days after Hoya Corp. made a hostile takeover bid for one of Toshiba Corp.’s publicly traded units, an extremely rare move in Japan, the industrial giant is responding with equally unusual bluntness.

“Basically, I’m not selling,” Toshiba Chief Executive Officer and Chairman Nobuaki Kurumatani said in an interview. “Price is not the issue -- it’s life or death for” NuFlare Technology Inc., the company at the center of the tug-of-war, said Kurumatani, suggesting that the subsidiary wouldn’t be able to survive outside of Toshiba’s group. NuFlare shares tumbled.

Hoya offered to spend as much as 148 billion yen ($1.35 billion) for NuFlare, seeking a minimum of 66.7% of the chip-equipment manufacturer. Its tender offer of 12,900 yen a share trumped Toshiba’s own earlier bid to buy out public shareholders at 11,900 yen a share. Hoya said it hadn’t discussed the bid with NuFlare and Toshiba for fear of the information leaking out and driving up the price.

As far as takeover bids go, this one has limited scope for hostilities. Toshiba and its affiliates own more than half of NuFlare’s shares. So for Hoya’s bid to succeed, the company would have to find a way to change Kurumatani’s mind.

Toshiba’s offer to buy out other shareholders expires on Dec. 25. NuFlare shares had closed at 13,520 yen on Thursday, higher than both Toshiba and Hoya’s bids, indicating that investors anticipate more bidding ahead. Shares dropped about 9% to 12,320 yen on Friday after the Toshiba CEO’s comments.

“I can’t see a situation where this sale would make rational sense to us,” he said. “Giving that company away would destroy its value.”

NuFlare dominates the market for mask writers, which are used for imprinting patterns on glass squares slightly bigger than a CD case that act as a stencil for semiconductor designs. But the company has been losing share to a higher-spec machine developed jointly by a unit of Intel Corp. and Jeol Ltd. The threat to NuFlare is substantial: if it doesn’t come up with a competitive response fast, it could lose as much as half of its market share, according to London-based tech equity researcher Pelham Smithers.

Hoya is one of only two companies in the world -- the other being Japanese compatriot AGC Inc. -- capable of making the blank masks used in next-generation extreme ultraviolet lithography. That privileged position could help it ameliorate the existential risk to NuFlare.

Kurumatani dismissed any concerns about NuFlare’s future. He also pointed out that while NuFlare has 630 employees, the company relies on about 100 engineers dispatched from the Toshiba group. Without those technologists, NuFlare will not be able to function normally, he said.