As top U.S. retailers drown in goods, rotation to services picks up inflation slack

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By Howard Schneider

WASHINGTON (Reuters) - Major retailers like Target Corp and Walmart Inc may be cutting prices to clear overstocked warehouses, but for hotel operators the revenue is pouring in with daily room rates and occupancy that have broken above pre-pandemic levels.

The pace of used car price increases has eased from the chart-topping levels that drove an initial surge of COVID-era inflation; but airline fares as of April were rising at a similarly stratospheric 33% annual rate.

The price of restaurant meals is accelerating with no break apparent yet in demand, according to data from reservation site OpenTable.

In the battle against inflation, now front of mind for the Federal Reserve and the Biden administration, the expected rotation of spending from a COVID-lockdown splurge on goods to in-person services was supposed to also take the edge off of prices. Services, after all, are more immune to the supply-chain bottlenecks that kept goods off of shelves and fueled price rises through scarcity.

Instead, the two sides of American consumption are also seeing a handoff in inflation pressure - at least so far - with the more wage-senstive service industry competing for workers to fill vacancies that remain well above the national job opening rate.

For the Fed, as well as Democrats worried inflation will cost them at the mid-term polls in November, the "great rotation" so far is providing no easy fix.

(Source: Reuters)
(Source: Reuters)

"A rise in consumption back towards services may not help much," given higher labor demand and higher wage growth in the service industry, said Harry Holzer, a Georgetown University economics professor and Brookings Institution fellow. "Wage inflation there is stronger in a range of sectors from the low end...to the high end" - from restaurant workers to well-paid professionals.

New consumer inflation data due Friday is expected to show headline prices continued to rise by 8.3% annually, a multi-decade price shock that has cut Americans' purchasing power and led to challenging increases in food costs and gasoline nearing $5 a gallon.

The Fed uses a slightly different measure for its 2% inflation target, but it is running at 6%, causing the Fed to engineer one of its fastest-ever turns toward tighter monetary policy - all with President Joe Biden's blessing in hopes prices will ease soon.

'OPTIMISTIC FOR THE CONSUMER'

Within the headline number, however, the subtext may be even more troublesome.

Inflation for goods has eased as expected, with demand falling and growing evidence that the supply-chain problems that bedeviled the global economy last year are improving.