Top Merchandise Trends in 2021

Charday Penn / iStock.com
Charday Penn / iStock.com

In 2020, the coronavirus pandemic changed everything about life as we knew it - right down to our spending habits. Instead of spending money on work clothes and travel accessories, people bought PPE and home entertainment supplies. Everyday household items like toilet paper and cleaning supplies were hot commodities as people prepared to lockdown at home, and stores ran out of yeast as quarantine baking became a common pastime.

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Fast forward a year. With easy access to COVID-19 vaccines and mask orders lifted in most places across the United States, life returned to normal - albeit a new normal - in 2021.

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So how did Americans spend their money in 2021? Read on to find out what Amazon reports was some of its best sellers of the year.

Save on Outdoor Furniture
Save on Outdoor Furniture

Home Entertaining Items

Last year, it was home exercise equipment that filled shopping lists, with gyms closed and people in lockdown. This year, with socializing back in style, items for entertaining guests at home shoved out exercise gear. Count outdoor furniture, such as lounge chairs and dining tables, as well as grills and accessories, among 2021's best-selling products.

Cora Mueller / Shutterstock.com
Cora Mueller / Shutterstock.com

Party Supplies

everydayplus / iStock.com
everydayplus / iStock.com

Cosmetics

With many cities and states mandating face coverings in public places last year to stop the spread of COVID-19, mask sales took off in 2020. But with the mandates mostly lifted in 2021 - and our faces visible to the public - cosmetics sales understandably rose. The NPD Group said more than 25% of holiday shoppers planned to buy a beauty product as a gift this holiday season. Sales in the beauty sector are up 22% over 2020, according to NPD. Amazon counted premium lipsticks among its top sellers earlier this year, up 58% year over year in April.

Shutterstock.com
Shutterstock.com

Skin Care Products

Our newly unmasked faces also deserved special treatment this year, and NPD reported a 19% increase in sales of skin care items. Amazon said some of its top-selling products in the genre included Proactiv 3 Step Acne Treatment, Aquaphor Healing Ointment Moisturizing Skin Protectant and Aveeno Daily Moisturizing Body Lotion.

wundervisuals / Getty Images
wundervisuals / Getty Images

Personal Care Items

If the sales of cosmetics and skin care goods are up, it follows that other personal care products would see an uptick in sales, too. Toothpaste, whiteners, mouthwash and curling irons all proved popular among Amazon shoppers.

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Creative Lab / Shutterstock.com
Creative Lab / Shutterstock.com

Dressier Clothing...

iStock.com
iStock.com

...And Still Casual Clothing

Suwanb / iStock.com
Suwanb / iStock.com

Luggage

Target
Target

Outdoor Items

In 2020, we spent more time outdoors, avoiding confined spaces for fear of the spread of COVID-19. And we liked it. Amazon reported that in the first quarter of 2021, sales of outdoor living and camping goods had increased by more than 130% over the same period the previous year, apparently in preparation for the spring and summer outdoor season. Gas and propane grills were among the most popular items.