Top 20 Most Valuable Travel Companies in the World

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In this article, we will discuss the top 20 most valuable travel companies in the world. You can skip our detailed analysis of the global leisure travel market, and go directly to see the Top 5 Most Valuable Travel Companies in the World.

After being severely impacted by the COVID-19 pandemic, global travel and tourism continued its recovery in 2023. The United Nations World Tourism Organization (UNWTO) most recent statistics show that between January and September 2023, approximately 975 million international tourists traveled. Compared to the same period in 2022, this is a noteworthy 38% growth. Additionally, during this time, worldwide tourism recovered to 87% of pre-pandemic levels.

Meanwhile, according to a report by the Brainy Insights the global leisure travel market was valued at $1.2 trillion in 2022. The market is anticipated to expand at a compound annual growth rate (CAGR) of 21.8% from 2023 to 2032, reaching a value of $8.6 trillion at the conclusion of the predicted period. The main drivers of this expansion are the growing number of tourists travelling abroad and the rising standards of living of the general public. The rapid integration of big data analytics, the Internet of Things, and artificial intelligence in travel and tourism is another factor driving the sector. However, the report points out that the leisure travel market can be significantly impacted by geopolitical unrest.

In terms of market share by age group segment in 2022, the 22–31 years segment was in the lead with a share of almost 32%. The report also mentions that, with a 38.7% market revenue share in 2022, Asia Pacific emerged as the largest global leisure travel market. The expansion of the market is anticipated to be driven by the increasing disposable income in the region, particularly in China and India.

Building up on this, according to a global survey by Hilton and Ipsos of over 10,000 travelers from nine countries, the number one reason to travel in 2024 for most of the respondents was to rest and recharge with an emphasis on sleep. The survey also found that 64% of global travelers intend to prioritize leisure travel in 2024 by cutting back on other personal expenses.

On the other hand, travelers are focusing primarily on dining experiences while they budget for 2024, per Hilton. Exploration and adventure ranked second in importance among travelers (47%) after dining experiences, with Millennials and Gen Zers devoting a bigger percentage of their budget than other generations for these experiences.

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The survey further revealed that an astounding 80% of global travelers think it's essential to be able to plan their entire trip online, with 76% appreciating travel apps that reduce the friction and stress of travel. Additionally, it also highlighted that there has been a significant shift in the way individuals do business since the pandemic. Consequently, new trends like blended leisure have emerged, and over one-third of Gen Z and Millennial business travelers plan to extend their trips in order to take advantage of free time before or after work.