LISBON — Porsche is releasing a laptop, and like its automotive namesake, it’s not going to be cheap.
In fact, the $2,495 13-inch Porsche Design Book One manages to make Apple’s (AAPL) $1,799 13-inch MacBook Pro with Touch Bar look downright affordable. It’s also a striking but hefty piece of work with a screen you can rotate 360 degrees or detach to use as a standalone tablet — a first for a laptop.
And it just might get the attention of passersby… in the same way that rolling up to a stoplight in a 911 or, worse yet, a Cayenne SUV might get you a few side-eyes.
Gearing up
After initially unveiling the Book One in February, Porsche Design brought the laptop to the IFA Global Press Conference here for a hands-on inspection by the assembled press.
Porsche Design, a subsidiary of the German automaker, is best known for selling watches and sunglasses, but more recently has branched out into building gadgets such as a sound bar built around exhaust parts from a 911 GT3 (No, really).
Give Porsche this much credit: The Book One does not demand attention in the way that Acer’s bright-red Ferrari-branded laptops did. From across a room, the Porsche laptop, designed with input from Microsoft (MSFT) and Intel (INTC), could pass for any other Windows machine.
Except for one major difference. This laptop is both a hybrid laptop-tablet and a convertible laptop-tablet.
Like Microsoft’s Surface Book, the Book One’s 13.3-inch screen detaches for standalone use as a touchscreen tablet complete with a single Thunderbolt 3 (high-powered USB-C) port.
When attached, you can rotate the Book One’s screen on nifty hinges that Porsche says were inspired by transmission parts. Flip the display all the way back and can use it as a tablet with a full set of ports.
Performance
Porsche’s laptop, like many new, slimmer systems, charges via its USB-C port, so you can use any other USB-C charger instead of being stuck with a proprietary power block. It also includes two standard USB ports and a microSD memory-card slot.
The One’s 512GB solid-state drive and 16GB of RAM double the storage and memory of many laptops, and its new Intel Core i7 processor is among the fastest available.
Porsche says the notebook’s battery will last 14 hours on a charge and can be recharged in two hours. There’s also a backlit keyboard and an included Wacom stylus that attaches magnetically to the side of the One’s display.
The Porsche felt heavier than 3.5 pounds when I picked it up — an extra half a pound and change of weight compared to my aging MacBook Air was more noticeable than I expected.