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T-Mobile US, Inc. TMUS recently announced that it has joined forces with Disney Studios StudioLAB to enhance its movie production process and transform storytelling with its industry-leading 5G technology. Traditionally, hard-wired connections were used in video production. The requirement of extensive physical infrastructure, limited flexibility, lack of mobility and high costs are the major challenges in the legacy procedures.
T-Mobile standalone 5G network effectively addresses these issues. TMUS brings high-speed and ultra-low latency networks backed by its innovative network slicing capabilities. The network slicing allows for the creation of multiple virtual networks on a single physical network. This enables network service providers to assign a slice or a segment of the network to different users based on their unique requirements. For instance, video streaming, movie production, and multiplayer online gaming all have different bandwidth requirements. Network slicing allows for allocating part of the network resource for such different uses, which significantly optimizes network resources and drives cost efficiency for operators.
Such capabilities acted as a game changer during Disney’s Lilo & Stitch movie production, which is set to be released in theaters on May 23. T-Mobile’s 5G enables real-time transmission of high-quality footage from onset locations in Hawaii to producers in Burbank, Calif. It ensured seamless collaboration with all the remote teams across various locations. TMUS network slicing feature, private networks and connected high-speed encoders delivered ultra-fast, stable and consistent connectivity. This accelerated the location scouting and set striking process and eliminated the need for establishing physical infrastructure and miles of wired connections. TMUS 5G and network slicing have opened up the door for movie production houses to explore new locations that were previously not accessible.
Will This Development Drive TMUS’ Share Performance?
The U.S. wireless market is highly competitive and saturated. T-Mobile has multiple wireless competitors, some of which have greater resources than it has and compete for customers based principally on service or device offerings, price, network coverage and customer service. Intensifying competition with a relatively fixed pool of customers is putting pressure on pricing. It could limit the company’s ability to attract and retain customers and may adversely affect its operating and financial results.
Amid this backdrop, T-Mobile is steadily focusing on diversifying its business by exploring new use cases for its 5G and network product offerings. The media and entertainment industry is increasingly focusing on 5G adoption to support real-time content transfer, remote collaboration, cost efficiency, and drive an immersive experience for viewers. This emerging trend can be a viable revenue-generating stream for TMUS’ comprehensive 5G portfolio.