Is It Time to Rewire What Was Once Hardwired? | Quint Studer

When he returned to lead Apple, the late Steve Jobs shared with employees that the goal was to make much of what they do obsolete — not the mission of Apple, but the tools and techniques. His belief was that each person and every organization benefits by always being in the mode of continuous improvement.

Twenty years ago, I wrote the book "Hardwiring Excellence: Purpose, Worthwhile Work, Making a Difference." The Wiktionary dictionary defines hardwire this way: “to connect components by means of permanent electronic wires.” I was familiar with the term hardwire from my father. He was always involved in some form of construction work. Many projects involved wirings. By putting the wire through a steel tube, the wire is protected from the elements and is held steady.

In researching the word hardwire, the above definition fit. The question was, “How can things be put in place inside organizations, so they are steady over time?” Other words that come to mind are “reliable” and “consistent.” Wiktionary also describes hardwire in terms of making a pattern of behavior automatic.

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It is important to hardwire certain behaviors and processes. Hardwiring works unless conditions change. What if those behaviors and processes that once worked are no longer working — or not working as well as they once did? What then? This is the question that I have been asking myself and others. My conclusion is that some things should remain hardwired or, at minimum, hardwired to some extent. However, most behaviors and processes need to be rewired in today’s environment.

People and organizations are not the same as they were 20 years ago. For example, we can now get medical test results very quickly. The treatment of diseases is different from what it was 20 years ago. And it is not just in healthcare: I was in a restaurant and used my phone to get the menu; then ordered from that menu and paid from my phone. The meal was then delivered to me. Two years ago, I would not have been comfortable doing this. When flying, boarding passes are on our phones. Years ago, I stood in line as a person used a credit card while most of us had cash. The credit card user took longer. Today, it is the opposite. Some changes make things better and some may not. Regardless, there are times we need to adapt.

After I had presented at a conference, an attendee shared on social media how surprised he was that I was sharing that some things I have taught in the past need to be changed. Yet life is not static. Neither are organizations. My experience has led me to the understanding that much needs to be changed.