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Honored in the exclusive Benchmark Brands category for achieving cultural significance and deep customer connections
CHICAGO, December 10, 2024--(BUSINESS WIRE)--TimberTech®, a brand of The AZEK Company (NYSE: AZEK) and the leader in premium composite decking, has been named one of Fast Company’s 2024 Brands That Matter in the Benchmark Brands category, which honors the brands that stood out most among applicants for their cultural relevance, business impact, and emotional resonance with consumers. This prestigious recognition celebrates TimberTech’s success in marketing its innovative decking and railing products in ways that resonate deeply with consumers, redefining expectations around outdoor living.
The accolade underscores TimberTech’s transformation from a traditional building products company into a lifestyle brand that elevates outdoor living spaces. By combining the natural beauty of wood with cutting-edge technology, TimberTech provides a low-maintenance, sustainable alternative to traditional wood decking, delivering unparalleled durability, performance, and aesthetic appeal.
"This recognition by Fast Company reflects the heart of what TimberTech is all about: empowering homeowners to bring their outdoor living visions to life with products that combine innovative sustainability with unmatched design," said Samara Toole, Chief Marketing Officer of The AZEK Company. "With materials that look indistinguishable from real wood, we ensure homeowners never have to choose between beauty and responsibility. Our commitment to transforming outdoor living inspires us to push boundaries, delivering solutions that set new standards for both performance and purpose."
TimberTech continues to lead the industry in innovation, delivering high-performance decking solutions made from up to 65% to 85% recycled waste and scrap materials, depending on the collection. With a comprehensive portfolio, TimberTech offers products that cater to every budget and design preference—whether it’s richly textured boards that replicate the warmth of natural wood or sleek, contemporary styles—ensuring homeowners can create their ideal outdoor space without compromise.
TimberTech’s recent rebranding efforts have driven notable results, including a significant increase in brand awareness among homeowners and professional contractors alike. With its new tagline, "Everything Wood Should Be," TimberTech truly embodies a fusion of timeless design, superior performance, and environmental stewardship.
Fast Company judged applications based on emotional resonance, cultural significance, timeliness, clarity, and originality. This recognition further validates TimberTech’s leadership in the outdoor living industry and its positive impact on both the environment and consumers’ lives.