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“St. James” and “Hawkdale Willow Olive” available now online and at The Tile Shop’s 140+ U.S. locations.
MINNEAPOLIS, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Fans of the British heritage brand Morris & Co., the original company founded by William Morris, will soon have even more ways to incorporate its famed Arts & Crafts designs into their homes with the latest additions to the Morris & Co. Tile collection, an exclusive collaboration with The Tile Shop (NASDAQ: TTSH).
The specialty retailer of natural stone and man-made tiles began offering Morris & Co. Tile in 2021. During that time, Morris & Co. Tile has continued to resonate with The Tile Shop’s customers, and today the collection includes the retailer’s top-selling patterned tile, Pure Net.
The newest pieces offer interpretations of two of William Morris’s most recognizable wallpaper patterns: St. James Ceiling, originally designed in 1881 for St. James’s Palace in London, and Willow Boughs, first produced in 1887.
“We are honored to translate these iconic patterns into tile,” says Kirsty Froelich, Director of Design, The Tile Shop. “Our customers love the hand-crafted and organic designs as well as the color palette of William Morris. The tiles work well in a variety of design styles and will add beauty to everyday life.”
Froelich developed the new designs in partnership with the Morris & Co. creative team, taking inspiration from the brand’s extensive archive.
About the New Designs
ST. JAMES
The graceful charm of this gorgeous matte 8” x 8” ceramic wall and floor tile will infuse your space with sophisticated character. St. James tiles feature an ornate floral pattern created when four pieces are placed together.
Inspired by St. James Ceiling wallpaper, designed by William Morris in 1881 for the Banqueting Room at St. James’s Palace in London.
Available in two colorways that coordinate with shades in the Morris & Co. paint collection:
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WANDLE RIVER, a beautiful blue named for the river that supplied water to Morris & Co.’s fabric printing site at Merton Abbey.
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FARRINGDON GREY, a cool architectural tone first listed in a 1905 Morris & Co. wallpaper logbook.
HAWKDALE WILLOW OLIVE
Hawkdale Willow Olive is a glossy 3" x 9" ceramic wall tile, featuring five unique willow branch patterns that will bring whimsy and organic beauty to your home. Inspired by the pattern of Willow Boughs wallpaper, first produced in 1887.
The pattern is non-directional, allowing tiles to be set horizontally or vertically.
Install alone, or pair with coordinating Hawkdale Pure Chalk subway tiles to create a charming tableau.