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TikTok has added another music discovery element, with SoundCloud now being integrated into TikTok’s “Add to Music” feature, providing more opportunities for TikTok users to discover emerging artists.
With “Add to Music,” TikTok users can easily save songs they find in the app to their preferred music streaming service. And now, SoundCloud will be included in that mix, which will not only enable more music connection options, but will provide more opportunities for non-label artists to expand their listenership.
As explained by TikTok:
“SoundCloud, the artist-first platform with over 400+ million tracks from 40+ million artists, is well known for being the home of emerging artists, genres, and music that cannot be found anywhere else. Starting today, a new integration will begin rolling out to all TikTok users, making it easier than ever to save the music they discover on TikTok directly to their Liked Tracks playlist on SoundCloud - empowering artists and fans to build lasting connections, so casual listeners can become lifelong superfans.”
TikTok notes that this also coincides with the launch of SoundCloud’s “Move to Music” feature, which enables users to transfer their music libraries from other music platforms to SoundCloud.
That could help SoudCloud users find even more artists similar to what they like, while also making SoundCloud a more viable option for music fans.
Of course, Spotify and Apple Music remain the big names in the space, and SoundCloud is a lesser consideration, in terms of overall usage. But again, the benefit of SoundCloud is that anyone can upload their tracks to the site, so it has a range of music that can’t be found anywhere else.
Which could make this a valuable integration for TikTok users.
Music is central to the TikTok experience, and music discovery more broadly, with 84% of songs that reached the Billboard 200 list in 2024 gaining traction on TikTok first. U.S. TikTok users are also 74% more likely to discover and share music in the app, and the record industry now relies on TikTok trends to help drive discovery and reach.
Indeed, some record labels have changed the names of songs to better align with TikTok trends, while many trending artists have emerged from TikTok clips.
An integration with SoundCloud will expand on TikTok’s potential in this respect, providing more music promotion and engagement options via the app.