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BOULDER, Colo., Feb. 11, 2025 /PRNewswire/ -- TIFIN AMP Inc. ("TIFIN AMP"), an AI-powered distribution intelligence platform, is excited to announce a strategic relationship with Ares Wealth Management Solutions ("AWMS"), the global private wealth platform of Ares Management Corporation (NYSE: ARES) ("Ares"). Through this relationship, TIFIN will provide AWMS an AI-powered solution designed to enhance the productivity of AWMS' distribution teams and support accelerated growth across the U.S. advisor-sold channel by delivering targeted solutions and helping align sales and marketing efforts with the most impactful opportunities.
"Our goal is to ensure the leading AWMS sales team can spend as much time as possible with clients and provide personalized solutions," said Christina Adamson, Co-Head of US Wealth Management Solutions at Ares. "The AI-powered platform resulting from our collaboration with TIFIN AMP is a crucial step forward as we aim to reduce 'random acts of marketing' and increase our teams' focus and efficiency in response to trends and opportunities rooted in client needs."
"We are thrilled to partner with AWMS to help drive their ambitious strategy," said Jeannette Kuda, Chief Operating Officer of TIFIN AMP. "At TIFIN, we believe that the future of distribution lies in leveraging data and intelligence to create more meaningful advisor interactions. By equipping Ares with AI-powered insights, we are helping them deepen advisor relationships, improve targeting, and drive sustained, scalable growth."
"This platform helps our sales force spend more time with the advisors who need them most, solving pressing client issues rather than juggling administrative tasks," said Brendan McCurdy, Head of Research & Marketing at AWMS. "Behind the scenes, TIFIN AMP's advanced data intelligence can identify which content resonates most, helping us to deliver the right message to the right advisor at the right time."
"AI is driving efficiencies across the value chain in Asset Management – and Distribution is the next frontier," said Rob Pettman, President of TIFIN. "It's a great privilege to work with a leading global private markets provider like Ares and we are very excited to go on this journey together."
This partnership highlights the growing role of AI in reshaping how asset managers engage with advisors, enhance productivity and enable more personalized client experiences. Together, TIFIN AMP and Ares are focused on delivering smarter, more efficient distribution strategies to meet the evolving needs of the wealth management industry.