Theralase Increases Revenue 23% for 1Q2017 Financial Statements

TORONTO, ONTARIO / ACCESSWIRE / May 30, 2017, Theralase Technologies Inc. ("Theralase®" or the "Company") (TLT:TSXV) (TLTFF:OTC), a leading biotech company focused on the commercialization of medical devices to eliminate pain and the development of Photo Dynamic Compounds (“PDCs”) to destroy cancer, announced today that for the three-month period ended March 31, 2017, total revenue increased to $507,428 from $411,448 for the same period in 2016, a 23% increase.

In Canada, revenue increased 79% to $322,186 from $180,069 In the US, revenue decreased 7% to $141,714 from $152,375 and international revenue decreased 45% to $43,528 from $79,004. The increase in Canadian revenue in 2017 and the corresponding decrease in US and international revenue is attributable to the Company experiencing slower than expected sales growth of the TLC-2000 in 2016 and 1Q2017, systematically building its sales and marketing teams in the Canadian and then the US market, the learning curves associated with training and developing a new sales force in both jurisdictions and the ramp-up strategy of successfully commercializing the TLC-2000 therapeutic laser system.

The Company has experienced slower than expected sales growth of the TLC-2000, has not achieved sales revenue guidance of $5 M in 2016, is not expected to achieve sales revenue guidance of $10 M in 2017 or the forward looking target of $50 million within 5 years of launch.

The Company plans on optimizing the TLC-2000 technology in 2017 and 2018 to increase the revenue opportunities afforded to the technology through a “successful commercial launch of the TLC-2000” by:

- Redesigning the TLC-2000 software, firmware and hardware to allow the implementation of a “recurring revenue model” and large scale commercial distribution, not expected to be completed until 2018.
- Submit regulatory submissions to Health Canada and the FDA to expand the scope of the current clearances, beyond chronic knee pain, which if successful, is not expected to be completed until 2018.

Cost of sales for the three-month period ended March 31, 2017 was $207,237 (41% of revenue) resulting in a gross margin of $300,191 or 59% of revenue, compared to a cost of sales of $131,764 (32% of revenue) in 2016, resulting in a gross margin of $279,684 or 68% of revenue. Cost of sales is represented by the following costs: raw materials, subcontracting, direct and indirect labour and the applicable share of manufacturing overhead.

Cost of sales increased primarily by the retention of external engineering teams in order to optimize the TLC-2000 therapeutic laser system software and firmware to support the Company’s mandate of successfully commercializing the TLC-2000.

Selling and marketing expenses for the three-month period ended March 31, 2017 were $410,979 representing 81% of sales, compared with $316,254 or 77% of sales in 2016.

The increase is primarily due to increased spending in marketing and sales personnel, which should augment sales in future financial quarters, potentially aiding in future sales of the TLC-2000. Selling expenses are expected to increase in the future as the Company expands in Canada, the US and international markets. On-going investment in: sales personnel, marketing events and advertising are necessary expenses to generate and potentially increase revenues in subsequent financial quarters.

Administrative expenses for the three-month period ended March 31, 2017 were $700,924 representing a 12% increase from $623,314 in 2016.