The NEXT: 21 to watch in 2021

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Meet THE NEXT: 21 to watch in 2021. Twenty-one people selected by Yahoo Finance who are not only redefining their own fields but also poised to make a lasting impact on all of our lives in the coming year and beyond. They are entrepreneurs, investors, politicians, scientists and athletes. They may not be household names yet, but they could be the next big thing.

Sarah Friar, Robert Reffkin, Adi Tatarko
Sarah Friar, Robert Reffkin, Adi Tatarko

The IPO supercycle comes 'home'

Despite the coronavirus pandemic, 2020 was a banner year for public offerings. According to Dealogic, companies raised over $165 billion through more than 450 offerings on U.S. exchanges, compared to the previous full-year record of $107.9 billion at the height of the dot-com boom in 1999.

Airbnb (ABNB) and DoorDash (DASH), sharing and gig economy names that actually saw market-share gains during the pandemic, led the record-breaking IPO class. This next leg of possible IPO candidates will hit closer to home — your home.

Sarah Friar, CEO, Nextdoor

Nextdoor, the hyper-local social network for neighborhoods founded in 2008, saw engagement rise during the pandemic as neighbors looked for the latest on where to get toilet paper, COVID-19 tests, and now, vaccines. It's also a place where people can connect and help each other. Nextdoor is aiming to be the next evolution in social media. Friar told Yahoo Finance, “You come to our platform to meet people you don't already know, to meet those neighbors that live around you"

Robert Reffkin, CEO, Compass

“I don’t wake up in the morning thinking about an IPO,” Compass CEO Robert Reffkin told Yahoo Finance in 2018. After a confidential IPO filing last November, Reffkin's mornings are looking a bit different in 2021. Compass, a SoftBank-backed company that’s among the largest real estate brokerages in the U.S., has raised $1.5 billion from outside investors and had a $6.4 billion valuation in 2019. It’s led an aggressive consolidation wave in the real estate industry and now has more than 17,000 agents nationwide.

Adi Tatarko, CEO, Houzz

The home remodeling and design platform is more than a decade old, but this could be the year for its public debut. Founded by Adi Tatarko and her husband Alon Cohen, Houzz is a hub for interior designers, remodelers, contractors, dealers, and homeowners. It's part community, part commerce — and a big part of the post-pandemic renovation surge. While the company had layoffs early in the pandemic, it recently added its second independent non-affiliated board member, seen as a sign of its public market aspirations.

Jane Dunlevie, Dakin Sloss, Niron Stabinsky
Jane Dunlevie, Dakin Sloss, Niron Stabinsky

The new face of finance

Direct listings, fintech, crypto, SPACs, and Robinhood traders are all shaking up capital markets. The tools are changing, but the direction and momentum are bringing more investors and companies to the public markets. After the push to stay private for longer, red hot returns with more paths and options available mean more deals. These three are helping rewrite the playbook.