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Throughout its years as a publicly traded company, Tesla (TSLA) has experienced fairly consistent volatility due to both internal and external forces.
Between the unpredictable nature of both CEO Elon Musk and the electric vehicle (EV) market, TSLA has been prone to surging for months, only to fall again and quickly erase most of its recent gains. But through it all, one analyst has cheered the company on and flagged it as a great buy, even in difficult trading conditions.
Dan Ives of Wedbush Securities is known for his bullish takes on Tesla and his seemingly uncompromising faith in the company. While shares have spent most of 2025 trending downward, the analyst stood his ground and insisted TSLA would rebound.
Recently, though, he expressed some concern regarding the company’s future. In a recent report, he clearly stated what he thinks Musk should do.
Dan Ives is laying it all on the line for Musk and Tesla
Earlier this month, Ives turned many heads when he published a note that called Musk’s leadership into question. He isn’t the only analyst who has expressed consistent bullish takes on Tesla, but his reputation is that of one of the company's biggest fans on Wall Street.
At that point, TSLA stock had been trending downward for weeks, sparking concern among many experts. But still, when one of the financial sector’s biggest Tesla bulls raised these red flags, investors couldn’t ignore the serious implications.
Related: Tesla Bull sounds the alarm on Elon Musk’s leadership
On March 19, Ives’ team at Wedbush published a new note on Tesla, highlighting the challenges facing the company they had previously cited. In this one, however, they laid out a clear plan of action for what Musk needs to do to give the company its best chance of success.
The Wedbush analysts, led by Ives, make it clear that Tesla’s leadership team needs to prioritize changing the narrative surrounding the company. Not mincing words, the authors state that Tesla is facing a crisis regarding its public perception, and Musk is the only one who can fix it. They note that President Donald Trump buying a Tesla EV isn’t a long-term solution for the stock’s problems.
“This is a moment of truth for Musk," Ives states. “And there are 2 things Elon needs to do to end this crisis and make sure it does not snowball into a much more black swan event for the Tesla brand over the coming years. As someone who is a core bull and believer in the Telsa long term growth story.....I loudly urge Musk and the Board to step up, stop being silent, and help resolve this crisis forming at Tesla.”