Tesla's Biggest Bull Just Posted Its Valuation Model -- and There's a Huge Flaw in It

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There is probably no bigger battleground stock today than Tesla (NASDAQ: TSLA). The Elon Musk-led electric-car maker garners fierce reactions from both sides of the investing aisle. Bulls say that Tesla will not only produce superior vehicles, but also change the entire transportation system, while bears focus on the company's underwhelming first quarter, incoming competition, stretched balance sheet, and Musk's unconventional behavior.

One of the more prominent Tesla bulls is ARK Invest, which manages the ARK Innovation ETF (NYSEMKT: ARKK), among other specialized ETFs focused on next-generation disruption. ARK had previously put forth a bull case for Tesla of $4,000 per share, which it just upped to a staggering $5,905. That is, needless to say, significantly higher than the $190 per share price tag today. That price target is largely due to Tesla's opportunity in the autonomous robo-taxi industry, but given that that business doesn't exist today, those assumptions may be a tad aggressive.

However, even ARK's "bear" case calls for a valuation of $590 to $1,200 per share just based on the electric vehicle opportunity alone. ARK, to its credit, was good enough to put its valuation model up on Github. But upon looking over the model, I'd say that Tesla bulls had better hope the autonomous robo-taxi business comes to fruition, because there's a pretty big hole in the "auto-only" bear case. Here is what I took issue with.

A Tesla Model 3 viewed from the side.
A Tesla Model 3 viewed from the side.

Tesla needs to be more than just a car company. Image source:Tesla.

ARK's assumptions are OK

I'm not quibbling with any of ARK Invest's assumptions going into the model. In its "bear case," ARK projects Tesla selling 1.7 million vehicles in 2023, which ARK estimates would be around 11% of its estimated 26.4 million-car EV market at that time.

For reference, 86 million cars were sold worldwide in 2018, so ARK is proposing that EVs make significant headway from their single-digit market share of overall car sales today. That EV market growth projection is more aggressive than some believe, but ARK Invest believes it will happen due to battery cost declines. If that does happen, ARK's market share estimates may actually be considered fairly conservative, as Tesla currently has 17% of the current EV market.

ARK also projects a $48,250 average selling price, along with 25% gross margins. Those projections may be a tad aggressive, but not totally unreasonable, considering Tesla has 18.3% gross margins today.

BMWYY Gross Profit Margin (TTM) Chart
BMWYY Gross Profit Margin (TTM) Chart

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