Term Sheet — Thursday, March 3

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Former Snapchat and Instagram executive Emily White has created a high-end personal concierge startup, according to multiple sources.

The new Santa Monica, Calif.-based startup is called Mave, and is described by one source as a "chief of staff for your household."

Indeed, Mave's website is adorned with the image of a woman whose shirt is covered with pinned notes like "Schedule haircuts" and "Pick up the kids at 4:00." An archived version of the site says that the company pairs "smart, experiences virtual personal assistants -- Maves -- with category experts, machine learning technology, and a black book of 'Best Of' in your neighborhood." Sounds like a cross between Zirtual and Facebook M, except that many of the fulltime "Maves" apparently "have supported celebs and high-profile execs."

I'm told that the company has raised seed funding primarily from Los Angeles-area angels, but that there also have been some talks with Silicon Valley venture firms.

White spent the first nine years of her tech career at Google, before leaving in late 2010 to join Facebook (where she eventually led Instagram's business operations). In early 2014 she left Facebook to become chief operating officer at Snapchat, but only lasted through last March.

She declined to comment on Mave, saying via email that to do so would be "premature."

[ts_bullet_primary] Journo dreams: Mitt Romney today will give a speech that is expected to lay out a Republican case against Donald Trump, and there is a tiny bit of speculation that the Bain Capital founder could be positioning himself as the nominee of a brokered convention. Or even jump into the race beforehand (psst Mitt: Ben Carson's lectern is available at tonight's debate...). Almost impossible for me to imagine but, from a perspective of pure self-interest, I'm rooting for it.

[ts_bullet_primary] Classy CEO: It can't be easy being an employee at LinkedIn right now, even if you're celebrating a work anniversary. The company's stock price dropped a precipitous 47% earlier this month (down over 60% from last November), and today is sitting at around $118 per share (it opened one year ago at $265 per share).

So it was welcome news yesterday to see that CEO Jeff Weiner has not only foregone his annual stock grant - valued at around $14 million - but asked that the shares be put back into the employee stock pool. To be sure, Jeff is still doing fine (at last check his base salary was $600k, and he holds more than $12m in existing shares), but this is clearly doing the right thing by his employees. And, in doing so, the right thing by his company and its shareholders.