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Telefonica, S.A.’s TEF subsidiary, Movistar, recently joined forces with Xbox to elevate the esports ecosystem in Colombia. With more than 10 million active gamers in the country, the partnership is likely to reshape Columbia’s gaming landscape, providing access to high-quality games and specialized training programs for the next generation of esports professionals.
As part of the collaboration, Movistar postpaid and prepaid customers can now enjoy the Xbox Game Pass Ultimate license for just $38,690 per month (VAT included). This subscription provides unlimited access to more than 100 high-quality games for consoles and PCs, ensuring that gamers can explore a wide variety of experiences. Movistar postpaid customers can subscribe to the Xbox Game Pass Ultimate through the Mi Movistar App under the Gamers category in the entertainment section. This integration allows customers to conveniently pay for the service directly on their monthly bill.
Prepaid Customers can purchase the Xbox Game Pass Ultimate package at movistar.co or any of Movistar’s Experience Centers, ensuring accessibility for all gamers across Colombia. To enhance the deal, until Feb. 28, customers who purchase select gaming smartphones such as Note 13 Pro 5G, Xiaomi 14T Pro, Honor Magic 6 Lite, Vivo V40 SE, Moto Edge 50 Fusion, or Oppo Reno 12 will receive a free one-month Xbox Game Pass Ultimate license. This promotion highlights Movistar’s commitment to equipping gamers with the best tools for an immersive experience.
Movistar’s Gaming Hub Gains Healthy Traction
Since its inauguration eight months ago, the Movistar GameClub in San Felipe has hosted more than 9,000 gamers and organized 50 specialized events, showcasing its commitment to fostering a vibrant gaming community. Movistar recently activated its unified network in collaboration with telecom provider Tigo, enabling more stable navigation and a smoother gaming experience. Movistar and Tigo have merged their infrastructures to strengthen competition and improve Colombia’s mobile ecosystem. The unified network is likely to provide millions with faster Internet, better call quality and smoother browsing, enhancing mobile experiences nationwide.
Apart from playing games, Movistar GameClub encourages new talents and educates the next generation of gamers. From Jan. 20 to Jan. 27, Movistar GameClub is offering training courses for children aged 12 and older, focusing on video game creation. The courses will cover popular games like Roblox, Valoran and soon League of Legends, giving participants a chance to learn the basics of game development in both in-person and virtual settings. The in-person course costs $330,000 + VAT, offering a 10% discount for Movistar customers.
In addition to transforming the gaming landscape in Columbia, TEF remains at the forefront of driving the digital transformation of the Spanish industry in partnership with Siemens, leveraging advanced connectivity, technologies like 5G and IoT, and modern solutions such as the Digital Twin and artificial intelligence.
Madrid, Spain-based Telefonica offers mobile and fixed communication services in Europe and Latin America. It has invested heavily in network upgrades to improve speed, coverage and security. Telefonica focuses on core operations to boost value and drive digital transformation.