Tech Darwinism — Kill or Be Killed

The next three decades will bring more technological change than every advancement that’s led up to this point. Here’s how to prepare for it

The early 1980s featured a prophetic ad from IBM …

In it, two men watched a mechanical shovel digging a hole.

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“If it wasn’t for that machine, 12 men with shovels could be doing that job,” gripes one of the men.

The other replies, “If it wasn’t for your 12 shovels, 200 men with teaspoons could be doing that job.”

The ad put a simple spin on a powerful point …

Technology continues to advance. And as it does, it destroys old ways of doing things.

In one sense, this is incredibly exciting. What we’re going to witness in the coming decades is going to be nothing short of astonishing …

For example, it’s reported that at the current pace of progress, in just 10 years’ time we will be able to create perfect, virtual worlds with feedback directly into the brain. Companies developing neural interfaces (such as Neuralink) will be able to safely feed simulations from a computer to the brain, primarily its pleasure centers, bypassing the body. This will enable complete immersion into, say, a video game, or simply some alternative reality constructed by the user.

On the other hand, technological advancements like this will bring destruction.

Let’s say you work for a video-game company that fails to adapt to this “total immersion” paradigm. What will happen? Well, in all likelihood, your company will go bankrupt and you’ll be out of a job.

If you have any doubts about this, consider Eastman Kodak. Younger readers may not have even heard of Kodak, but in the days of printed photographs, it was the top dog.

Unfortunately, Kodak went from being one of the world’s most powerful, respected companies to bankruptcy because it failed to adapt to advancements in digital camera technology (which, ironically, were developed in 1975 by one of Kodak’s very own employees).

The reality is that we’re going to see an avalanche of “Kodaks” in the next several decades thanks to The Law of Accelerating Returns. Of course, there will also be huge winners as certain companies pioneer groundbreaking technologies that become commonplace in our everyday lives.

For investors who are ready, this is going to present massive investment opportunities. For those who don’t see this coming and aren’t prepared, perhaps a portfolio of slowly dying dinosaurs.