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PartnerLINK communities to offer increased benefits, customization for partner experience
FREMONT, Calif. & CLEARWATER, Fla., April 22, 2025--(BUSINESS WIRE)--TD SYNNEX (NYSE:SNX) today announced a new specialized and innovative structure for its partner communities in North America that will strengthen, empower and boost partner growth through intentional connection. As the market has evolved, partner needs have changed rapidly and the new tailored approach meets partners where they are at, providing customized benefits and support based on partners’ individual needs and goals.
PartnerLINK aligns members to one of the newly established communities based on their areas of specialization or geographic focus, fostering stronger peer-to-peer relationships. The initial communities offered at launch include:
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PartnerLINK Ascend – US-based partners dedicated to facilitating clients' digital transformation leveraging advanced infrastructure, security, cloud, and analytics solutions powered by AI.
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PartnerLINK Advantage – US-based partners dedicated to advancing infrastructure modernization to improve the efficiency, reliability, and sustainability across various sectors.
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PartnerLINK Canada – Canada-based partners focused on all sectors and technologies.
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PartnerLINK Public Sector – Enhanced option for any PartnerLINK members selling into public sector.
The new structure, which build upon the success and history of previous TD SYNNEX partner communities, including CommunitySolv, is hyper-focused on enabling partners to stay future-ready across all technology categories. Benefits will be expanded and will be specific to each community, providing greater access to specialized training, networking and business-building opportunities. Community members will also have access to early adoption opportunities, exclusive incentives and dedicated support teams.
"Encouraging customer growth through communities is an integral part of our business, and we want to continue that legacy with an approach that supports our partners of the future and their rapidly changing business models," said Gary Palenbaum, EVP of Revenue and Customer Success. "This new structure will encourage more direct customer engagement across all channels and offer tailored, meaningful benefits to partners, wherever they are in their journey."
PartnerLINK will be led by Kristi Kirby, SVP, North American Communities, who is dedicated to the success of partners and is a veteran of partner engagement with deep sales and enablement experience. The new approach is designed to support partners with their growth and evolution through enhanced benefits and tools that will give them increased competitive advantage. Each community will have tailored benefits around four core principles: Lead, Innovate, Network and Knowledge. One key benefit is a new dedicated online, central member hub where community members can engage 24-7.