Target Beats on Bottom Line

Amid a sluggish economic environment, cautious consumer spending and intense competition, Target Corporation (TGT) posted better-than-expected first-quarter 2012 results on the backs of healthy sales. The quarter benefited from an early Easter and favorable weather conditions.

The company delivered quarterly earnings of $1.11 per share that topped the Zacks Consensus Estimate of $1.01 and rose 11.5% from 99 cents earned in the prior-year quarter. The quarterly earnings fared better than the company’s previous projection of 97 cents to $1.07 per share. The healthy results prompted management to raise its fiscal 2012 earnings expectation.

On a reported basis, including costs related to a Canadian operation and other special items, earnings came in at $1.04 per share, up 5% from the year-ago quarter.

Let’s Unveil the Picture

Total revenue climbed 5.9% to $16,867 million from the prior-year quarter, but fell short of the Zacks Consensus Estimate of $16,871 million. Retail sales grew 6.1% to $16,537 million as shoppers are gradually opening up their wallets but still remain wary.

Minneapolis, Minnesota-based Target said that comparable-store sales for the quarter rose 5.3% compared with a 2% increase registered in the prior-year quarter, and reflects the company’s most robust comparable-stores sales performance in a quarter in over six years. The number of transactions rose 2%, whereas the average transaction amount climbed 3.2% in the quarter.

Gross profit at the Retail segment jumped 5.4% to $4,996 million; however, gross margin shriveled 20 basis points to 30.2%, as the rate of increase in sales were not able to fully offset 6.5% rise in cost of sales. Segment operating income surged 12.9% to $1,199 million, whereas operating margin expanded 50 basis points to 7.3%.

The company indicated that revenue from the Credit Card segment tumbled 7.1% to $330 million. Target also said that segment profit dropped to $141 million in the quarter from $213 million in the prior-year period.

Target’s credit card penetration increased 120 basis points to 7.1%, whereas debit card penetration expanded 280 basis points to 4.5% during the quarter. Total store REDcard penetration climbed to 11.6% from 7.6% in the year-ago quarter.

Management indicated that Target’s P-fresh remodel program and 5% REDcard Rewards program will help sustain sales momentum, continue to drive traffic and enhanced customer shopping experience. The company also hinted of focusing on “Expect More. Pay Less.” brand promise.

Further, Target, in order to tap the urban markets where real estate remains a constraint, plans to introduce smaller-format stores called City Target, and will open the first store in July. Moreover, in order to expand its global footprint, the company is eyeing the Canadian market, with an expected entry in 2013.