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Ben Carter, a designer for Vancouver-based Giant Leap Games, has a resume many video-game fanatics would envy.

Based in British Columbia, the 35-year-old Englishman until October 2012 was a technical director for Electronic Arts, working for years on the Redwood City, Calif.-based company’s FIFA soccer video games for PlayStation and Xbox. And despite leaving the gaming biz to work a stint at Tactus Therapy Solutions, a speech therapy app startup, he got back in the game at his earliest opportunity.

When a friend approached Carter in April about improving a trapeze-themed app game, Flying Felix, he jumped at the chance to “polish it off” and joined a new startup called Giant Leap Games.

“Going back to video games. That’s always where my passion is and always where my heart will be,” Carter says. “Lots of people have ideas for games. But actually making them fun and something that someone else wants to play, that’s a real challenge."

So far, so good. Flying Felix debuted in both iTunes and the Google Play store in July.

Market opportunity: Carter thinks Flying Felix will be popular because similar so-called physics-puzzle games like Angry Birds or Cut the Rope have been all the rage.

“We thought we could give people another option,” Carter said. “It’s a physics game, but with a difference. It’s not crashing into things. It’s not cutting into things.”

The game is about navigating through levels of trapeze, trampolines, cannons and magic doors. “’Everybody likes circus and Cirque du Soleil, feats of daring,” Carter says.

Carter heavily drew on his FIFA experiences when it came to timing and the increasing difficulty of play of the game’s 60 levels, divided into four “tents.” Play takes place with intuitive, one-touch controls.

The app is free for the first tent, 15 levels. A player can then play the rest of the levels for 99 cents.

Challenges: People who've played the game say they like it, but the download numbers could be better. A few thousand people have downloaded Flying Felix on iTunes. As for Google, Carter says it's hard to tell -- especially since tens of thousands of people in China appear to be playing the game without downloading it through the Google Play Store.

“We know that there a significant number of people in China using the game, but we haven’t seen the money,” Carter said.