Taco Bell is re-upping – and upping its value meal game.
Available starting on Jan. 16, Taco Bell will offer the choice of $5, $7 and $9 Luxe Cravings Boxes; the meals will remain on the menu through early June.
Taco Bell's move is a continuation of a trend in value-oriented meals by major fast food restaurants – a response to consumers' concerns about inflation and rising food prices. Last year, Taco Bell joined competitors such as McDonald's, Wendy's and Burger King in launching value meals with its Luxe Cravings boxes, debuting in June.
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Taco Bell's menu adds three Luxe Cravings Boxes
Here's a breakdown of the new Luxe Cravings Box value meals coming to Taco Bell's menu on Jan. 16:
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$5 Classic Luxe Cravings Box: Beefy 5-Layer Burrito, Crunchy Taco, Cinnamon Twists and medium fountain drink.
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$7 Supreme Luxe Cravings Box: Chicken Chalupa Supreme, Beefy 5-Layer Burrito, Crunchy Taco, Chips & Nacho Cheese Sauce and medium fountain drink.
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$9 Discovery Luxe Cravings Box: One of Taco Bell’s most recent menu item innovation (rotates regularly), Doritos Locos Taco, Crunchy Taco, Cinnamon Twists and medium fountain drink.
Taco Bell: How to get free delivery for 30 days
Members of the Taco Bell Rewards program can get nearly a month of free deliveries from Taco Bell with the new Delivery Lover’s Pass ($5, available through Sunday, Jan. 12). With the pass, you can get free delivery on an order once every day.
Taco Bell: How to get a food deal
In the Taco Bell app through Monday, Jan. 13, you can participate in the Manifestmas poll. Just choose what you are manifesting to start the new year – options include "Love" and "Self-Care" – and you will get one of several rewards including a free Crunchy or Soft Taco with a $5 minimum purchase.
Value meals ramping up in 2025
Inflation remains an issue for shoppers and customers of fast-food restaurants. McDonald's earlier this week extended its $5 Meal Deal until the summer and debuted, with the help of actor and retired WWE legend John Cena, a new McValue menu.
Also, Wendy's announced a new 2 for $7 meal deal on Wednesday, while Subway last week revealed a new Meal of the Day special, priced $6.99 with a 6-inch sub or $9.99 (foot-long sub).
“Now more than ever, consumers are looking for ways to get more value without compromising quality and choice – and that’s exactly where the Luxe Cravings Boxes shine,” said Taylor Montgomery, the chief marketing officer for Taco Bell North America, in a press release. “Value means something different to everyone, and we think it should feel like a luxury everyone can afford.”