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Findings reveal the need for more robust identity verification solutions
ATLANTA, May 20, 2025 /PRNewswire/ -- LexisNexis® Risk Solutions, a leading provider of data and analytics, published a report today revealing new insights into how frequently consumers use healthcare portals, how they prefer to verify their identity when accessing these portals and how confident they are in the security of their healthcare data.
Based off an Ipsos survey of 3,010 U.S. adults, the findings emphasize the need for healthcare organizations to reduce barriers to portal adoption and implement data security protocols that balance strong identity verification measures with a seamless and engaging user experience. The findings also highlight a need for greater education of data security amongst users, including the importance of the different privacy practices.
Key Result: Data security is a major factor in improving portal adoption
When respondents were asked about the security of their personal health information within portals, the confidence level varied significantly between those who use a portal compared to those who don't.
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49% of non-portal users stated they lack confidence in the security of their health data compared to only 11% of portal users.
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17% of non-portal users said they don't use a portal because they have security concerns.
Key Result: People believe passwords are the most effective way to protect their data
Effective identity verification is central to protecting patient data, yet consumer preferences don't always align with the most secure methods.
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58% selected usernames and passwords as the most preferred method of identity verification.
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52% said usernames and passwords are effective in ensuring the security of personal data.
These findings signal a major gap between public perception and the reality of how often usernames and passwords are compromised, with some reports estimating a million passwords are compromised each week.1
"Our report indicates a disconnect between consumers' perception of effective identity verification and the reality of how often usernames and passwords are compromised," said Adam Mariano, president and general manager of healthcare, LexisNexis Risk Solutions. "This highlights an urgent need for more sophisticated, layered security protocols that enhance user trust and convenience without unnecessarily increasing friction. Concurrently, the findings highlight the need for widespread education around the importance of effective security measures to ensure healthcare companies implement secondary identity verification methods to keep information secure."