The movie star leads India's adaptation of the Global 'Your Crocs, Your Story, Your World' Campaign, inspiring fans to embrace individuality through the iconic Classics range and Jibbitz™ charms

NEW DELHI, May 16, 2025 /PRNewswire/ -- Crocs, the global leader in fun and innovative footwear, is thrilled to announce movie star Rashmika Mandanna as its global ambassador from India. With her diverse and dynamic roles in Indian cinema, combined with a massive fan following, Rashmika has become one of the most beloved stars in the industry. Her authentic personality and versatility make her the perfect match for Crocs, a brand that celebrates individuality, style, and unfiltered self-expression.

As part of this strategic partnership, Crocs India aims to strengthen its reach and deepen consumer relevance across regions, responding to the growing demand for fashion that is both expressive and accessible. Rashmika's pan-India appeal and cultural resonance will enable the brand to forge deeper connections with discerning consumers through innovative, storytelling led brand campaigns. The collaboration officially launches with "Your Crocs, Your Story, Your World" campaign—a pivotal moment in amplifying awareness for the Classics collection and Jibbitz™ charms, positioning them as everyday style essentials that celebrate individuality, while unlocking new avenues for growth across untapped markets.

As the face of the Indian edition of the global "Your Crocs, Your Story, Your World" campaign, Rashmika embodies the spirit of personal storytelling through style. The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step. Through playful and customizable Jibbitz™ charms, consumers are encouraged to create looks that are uniquely their own—turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement.

Set against the vibrant canvas of Rashmika's daily life, the campaign film for "Your Crocs, Your Story, Your World" reimagines the everyday through the lens of magical surrealism. Seamlessly blending CGI and visual effects, the film playfully transforms familiar settings—film sets, red carpets, cozy home moments—into immersive worlds where Rashmika's Crocs and Jibbitz™ charms take center stage. Each charm springs to life with captivating animations, unlocking portals to her personal and professional worlds and blurring the boundaries between reality and imagination. By placing Jibbitz™ at the heart of the narrative, the film celebrates them as powerful tools of self-expression, turning every pair of Crocs into a dynamic canvas of creativity. This fresh, immersive visual storytelling invites consumers to embrace their unique selves, offering an inspiring, almost dreamlike experience that makes self-expression feel limitless and personal style truly magical.