Sun Life Partners with CloudMD to Expand Mental Health Coach To All Group Benefits Clients

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Industry-first personalized service focuses on prevention and data analytics to keep Canadians healthy

VANCOUVER, British Columbia and TORONTO, Nov. 29, 2021 (GLOBE NEWSWIRE) -- The need to support Canadians and their mental health has never been greater. To help more people access care, Sun Life is expanding its partnership with CloudMD, the creators of Mental Health Coach. Following a successful seven-month pilot program, Sun Life will begin rolling out Mental Health Coach as part of its Group Benefits offering.

Despite many Canadians experiencing mental health issues, a Sun Life study found over half are not seeking medical care. Cost, access, and feelings of embarrassment are the top barriers to blame. Sun Life and CloudMD are bridging the gap with Mental Health Coach. The service uses data analytics to identify Clients who are at risk of developing a mental health issue. It then proactively reaches out to guide Clients to the right resources and support.

“As the largest provider of group benefits in Canada, we know that tackling the mental health crisis requires dedication and a customized approach. Each person experiences mental health in their own way – no two journeys are the same,” said Dave Jones, President, Sun Life Health. “We’re committed to providing Canadians with innovative and personalized mental health tools to help them wherever they are in their journey. Mental Health Coach is one way we’re helping our Clients live a healthier life.”

A personalized and preventative approach to mental health

A Mental Health Coach team member meets virtually or by phone with the plan member. They walk the plan member through a mental health assessment and create a personalized plan based on the benefits available to them. The Mental Health Coach service monitors the plan members’ progress and provides regular check-ins. They offer feedback and encouragement and can re-assess the plan member at any point in their journey.

During the pilot, Sun Life worked closely with CloudMD to test and refine the Mental Health Coach service. Findings from the Mental Health Coach pilot include:

  • 89% of those experiencing depression and 91% of those experiencing anxiety noticed ‘major improvements’.

  • 73% said they have a better understanding of their benefits.

  • 82% said they would recommend the service based on their own experience.

  • 46% increase in plan members utilizing their mental health benefits for the first time.

“We know that prevention is key when it comes to managing disability claims and connecting plan members with the care they need,” said Karen Adams, President, CloudMD. “The Mental Health Coach provides convenient and effective access to treatment. It can help with many mental health issues before they become severe, which can often lead to people going on disability.”