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Travel last summer was, in a word, wild.
Pent-up “revenge” travel combined with relaxed restrictions caused a surge in demand. High fuel prices and limited airline capacity drove up costs, with overall travel prices increasing 17% over pre-pandemic levels by June 2022, according to NerdWallet’s Travel Price Index.
What about this summer? Will weakening demand lead to lower prices and thinner crowds? It’s not looking likely, according to travel experts.
“We aren’t seeing any dip in demand,” says Hayley Berg, lead economist at Hopper, a travel booking platform. “It seems incredible that the demand could be sustained, but we’re not seeing any weakness right now.”
It seems that Americans’ appetite for revenge remains unsated. And that could lead to another wild ride this summer.
NO RELIEF FROM HIGH PRICES
Prices for flights, car rentals and hotels may have peaked last year, but they haven’t come down much.
Overall trip prices remained 15% higher in January 2023 compared with January 2020, before travel plummeted because of the pandemic.
It looks like prices could remain high through the summer, though they’re unlikely to hit the enormous year-over-year gains seen last year.
“We’re not seeing nearly the pricing increases we saw last year,” says Jamie Lane, vice president of research at AirDNA, a vacation rental data platform. Demand for Airbnb and Vrbo rentals remains high, he says, but increased supply has tempered price growth. “Average daily rates are up 4% year over year for the summer.”
Given the huge spikes in travel prices last year, a 4% increase is relatively modest. Airfares, on the other hand, could see a decrease in price this summer compared with last year.
“We are expecting domestic airfare to peak around $350 on average,” Berg says. “That’s about 10% lower than last year but 10% higher than 2019 prices.”
Car rental prices have also abated from their absurd heights but are still 43% higher than pre-pandemic levels, according to the latest U.S. Bureau of Labor Statistics data. And food away from home (i.e., restaurant meals) has seen some of the steadiest inflation, now costing 23% more than before the pandemic.
DIFFERENT BOOKING TIMELINES
The pandemic may be waning, but it has significantly changed how we travel.
“What we’ve seen consistently is that people are booking a lot more last minute,” Berg says. “For domestic airfare, that’s three to four weeks in advance, where it would have been closer to six to eight weeks in advance before the pandemic.”
These short booking windows mean we won’t know how high demand for summer travel gets until, well, the summer. It could also mean that prices on transportation and lodging will rise more than usual in the final weeks before departure. Avoiding this last-minute crunch could be the budget-savvy way to plan this year.