The acquisition marks an exciting opportunity for both companies' growth.
MIAMI, FL / ACCESSWIRE / May 29, 2024 / Liang Holdings, a private equity firm based in the United Arab Emirates, has acquired significant shares in Miami, Florida based makeup company STUDIOMAKEUP, valued at $45 million, representing a major milestone for both companies. Both entities hope to find new opportunities for growth, innovation, and market expansion with the acquisition.
Wayne Liang founded Liang Holdings in 2019 and has established the firm as a key player in the field of private equity by building a diverse portfolio spanning various industries. Liang Holdings has a proven track record of identifying and seizing lucrative investment opportunities and driving value creation. Technology, healthcare, real estate, and consumer goods are just a few of the industries Liang Holdings has invested in thus far. The firm has built a reputation for an unwavering commitment to excellence and is always on the hunt for new opportunities. Liang Holdings is known for taking risks on emerging businesses, believing that expediting a business's growth is essential to its further development. One of Liang Holdings' ultimate goals is to become a long-term partner in growing businesses such as STUDIOMAKEUP.
STUDIOMAKEUP was founded and led by Saeid Yazdizadeh and Jacques Cohen. The brand has built a strong customer base for its innovative product offerings. The company's mission is to create high-performing makeup solutions that empower individuals to express their personal style. This ethos has garnered STUDIOMAKEUP a large following on social media and widespread acclaim throughout the online beauty community, with more than 92,000 Instagram followers. They have become known for its commitment to quality and dedication to customer satisfaction. The company frequently features influencers who use its products on its social media accounts, showing its appreciation for its loyal customers.
STUDIOMAKEUP focuses on enhancing natural beauty. The company offers professional-level cosmetics products at affordable prices, designed to fit any skin tone or skin type. STUDIOMAKEUP sells everything from foundation and skin care to lip, eye, and brow products, offering a wide range of products. Products start around just $15, despite their professional quality, as they seek to offer affordability and accessibility. All STUDIOMAKEUP products are cruelty-free, paraben-free, and Earth-friendly, as they strive to improve the lives of customers, animals, and the planet. The brand's commitment to inclusivity and eco-friendly practices makes it an outlier in the competitive cosmetics industry.