I received a phone call recently. And it validated something I already knew.
Networking is worthless if you’re just going to be an asshole. But being yourself – that is, being your regular self and not that BS self you usually bring to business meetings – will yield you more success.
So here’s the background on my phone call.
In 2012, at my last business (The Tie Bar), I was fortunate to have struck a deal with a well-known celebrity. That deal was negotiated with a well-known agent for celebrities in Hollywood. And the deal helped catapult our brand. (My business was later acquired in 2013.)
Now it’s 2015 and I’m starting a new business called Thread Experiment, a bedding brand for men. And my phone rang last week from that same Hollywood agent I dealt with at The Tie Bar. We hadn’t spoken in two years.
Apparently, the agent got wind of Thread Experiment through a mutual acquaintance. He called me with an idea that would match up Thread Experiment with one of his other celebrity clients. For a startup that hasn’t even launched, it was obviously music to my ears.
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We talked, came up with some ideas and, as of right now, we are still trying to negotiate a deal. It may or may not happen. Not the point of my story though.
As we hung up the phone, I asked him why he suddenly called me after two years. And I asked why he was offering me this incredible opportunity to work with a high-profile celebrity again to help launch my new business.
Here’s the story he told me.
When we first met in person in 2012, we had lunch together. He said that at 99 percent of his business lunches, the people he meets order some kind of fancy-schmancy drink hoping to impress him or his clients. Maybe a Cognac from France. A 28-year old scotch. A red wine from a region only five people have ever visited.
“And what did you order?” he says. “A rum and Diet Coke…with a lime.” He continued “And that’s when I knew that you were a real person and someone I wanted to do business with. And that’s why I’m calling you again.”
In my 10+ years of being an entrepreneur, I have always been myself – my personal self – in business meetings and dealings. I make dorky jokes. I tell college stories that embarrass me. And I don’t use big words when I speak (mostly because my vocabulary sucks).
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Whether or not these people like me as a friend isn't important. People simply respect that I’m just me in a business meeting. Not business me. Just me. And I’m convinced this is the right way to conduct yourself in business.