To be certain, the week-long selloff has laid waste to stocks in virtually all sectors, forcing the S&P 500 (^GSPC) into its fastest ever 10% correction and shaving some $5 trillion off the market’s value.
However, a clutch of names have managed to defy the downward trend or are at least outperforming the broader market’s bloodletting.
To be sure, the pharma sector has been volatile since the virus first started battering markets. Analysts have warned that not every company that promises a vaccine can actually deliver one, and the path toward developing a treatment may take months, if not years.
Yet some names are emerging as longer-term bets: Among them are big pharma companies Johnson & Johnson (JNJ), Gilead (GILD) and Sanofi (SNY). Some smaller names include Moderna (MRNA) Inovio (INO) and Novavax (NVAX), all of which have seen fleeting boosts to their stocks amid the current carnage. Experts say attention to smaller companies is a stark contrast from the market response to the Ebola outbreak several years ago.
Moderna is leading the vaccine race with a candidate ready to be tested by the National Institute for Health, but it could run into problems scaling for the demand of an epidemic. Vaccines are unlikely to be ready by the end of this year, however.
Meanwhile, Gilead is ahead on the treatment front, with its antiviral Remdesivir in clinical trials both in the U.S. and in China. Separately, AbbVie's (ABBV) has its own antiviral candidate being put to the test in China. And Vir Biotechnology (VIR), meanwhile has partnered with a Chinese biotech firm, WuXi Biologics, to develop a treatment to Covid-19.
Home fitness, home office and home entertainment
The deadly pathogen has now spread to multiple continents, claiming over 2,700 lives. The spread has forced many around the world to stay indoors and away from others in either forced or voluntary quarantine.
As a result, some of the companies that provide at-home services have reaped major benefits during the historic market rout this week — as did consumer staples associated with germ-fighting.
On Amazon’s website Friday, hand sanitizers were flying off the virtual shelves, with several of the most commonly-used brands of the product out of stock — and surging demand drove up the prices on others.
While the broader market tumbled more than 10% as of Thursday’s close, video conferencing company Zoom Communications (ZM) shares have soared a whopping 11%, while at-home fitness provider Peloton (PTON) jumped 12%.
iQiyi (IQ) — often referred to as the Netflix of China — also got a boost this past week, as people in China stayed indoors.
“Workplace, educational and entertainment applications are obviously seeing a surge in usage in China as a result of more people working out of home at present because of health concerns,” Barclays analyst Kannan Venkateshwar wrote in a note Friday.
High yielding stocks that ‘fit the theme’
Meanwhile, BMO Capital Markets rated a slate of high-quality, high dividend-yielding stocks at Outperform on Friday, given that they “fit the theme” of the current selling environment.
These include health care companies like Anthem (ANTM), Amgen (AMGN) and Cigna (CI), and some consumer companies that could benefit from the stockpiling of food — names like Dollar General (DG), Kellogg (K), and Tyson (TSN).
Cleaning products and preventative care
One standout stock amid the selloff has been Clorox (CLX), maker of cleaning products and disinfectants. Shares have been up in the past month and year-to-date during periods when the broader market fell. Clorox’s website now has a whole section listing products like disinfecting wipes and bleach, which can help prevent the spread of COVID-19.
Shares of 3M (MMM) haven’t done that great this year, but it has seen some one-off rallies in the past week as markets tanked. The maker of Post-it Notes and Scotch tape also makes masks and respirators. While masks represent only a small portion of its business, management certainly won’t be complaining about increased demand.
"We’re seeing increased demand for our respiratory protection products, and we’re ramping up our production worldwide, in China, around the world to meet that demand,” 3M CEO Mike Roman said on the company’s recent earnings call.
Sell stocks from the comfort of home
To be clear, E-Trade Financial’s (ETFC) shares are largely being driven by the ongoing consolidation in the online, discount broker space. And yes, investment bank Morgan Stanley is in the process of buying the company.
That said, shares are up about 2% in the past week.
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Anjalee Khemlani is a reporter at Yahoo Finance. Follow her on Twitter: @AnjKhem
Heidi Chung is a reporter at Yahoo Finance. Follow her on Twitter: @heidi_chung.